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Togetherwith and Stellantis' Digital Board Discovers What Only Jeep Means

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The campaign revealing Jeep in Spanish to mean 'off-road' was released for the Jeep 4x4 day in Argentina

Togetherwith and Stellantis' Digital Board Discovers What Only Jeep Means

For the Jeep 4x4 day on April 4th, Togetherwith and Stellantis launched Jeep Translate, a campaign that focused on the brand spirits, through what it means. 

“Behind the Jeep logo is its spirit”, said Lulo Calió, CCO & partner of Togetherwith. And he added: “This is a very punctual and direct campaign, which aims to make people discover the literal meaning of the brand. This is one of those ideas that a brand can’t stop doing”.

Under the claim ‘I discovered what only Jeep means’, the initiative can be seen on public roads and digitally, where people who scan a QR code, will be redirected to a translator's page. In this way, it is revealed that when translating Jeep into Spanish it means ‘off-road’, even for the Royal Spanish Academy.

This makes it the only brand in the world whose meaning reveals its own DNA. We can say that, in some way, Jeep transformed our language.

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Client: Stellantis Argentina

Product: Jeep

Agency: Togetherwith

CEO: Santiago Puiggari

CCO: Lulo Calió

Digital Manager: Cruz Mujica

VP of Clients Operations: Martín Alonso

Business Director: Andrés San Emeterio

Creative Directors: Ezequiel Orlandi, Zim Hernández and Fermín Varangot

Creative Team: Héctor Rubiño, Juan Migliardo and Agustina Fernández

Account Director: Martina Correa Dames

Account Executive: Nadia Barreyro

Social Media & Content Manager: Marta Barrera

Agency Production: José Bustos

Editor and Animation: Ignacio Martínez

Client Responsables: Sebastián Giménez, Jorgelina Magnano, Carolina Iglesias Berrondo, Mariana Falcone, Marina Santilli, Laura Lapietra, Andrés Gobbi

Categories: Automotive, Cars

Together-w, Wed, 06 Apr 2022 11:15:15 GMT