‘Togetherness Time’ with Rice Krispies

Leo Burnett has launched a new brand campaign for Kellogg’s Rice Krispies.

 

The 30 second ad (entitled “Still”) depicts the relationship between a young boy and his mother and is based on the childhood truth that little boys never remain still.

 

The little boy speeds through the film, fuelled by his genuine hunger and curiosity about the world. His Mum is never too far behind and it's a constant struggle between his desire to explore and her desire to just keep an eye on him. The only time he runs towards his Mum and they actually share a moment together, is when she pours milk onto the bowl of Rice Krispies, sparking the distinct sound of snap, crackle and pop - creating a window of togetherness for mum and her child. Then finally, briefly, he is still.

 

View the spot below:

 

 

The ad broke on November 5th.

 

Credits

 

Project Name: Rice Krispies ‘Still’

Client: Kellogg

Creative Agency: Leo Burnett London

Creative Director: Don Bowen

Art Director: Philip Meyler and Darren Keff

Copywriter: Philip Meyler and Darren Keff

Director: Joanna Bailey

TV Producer: Annabel Crilley

Production Company: Bare Films

Post-production: MPC

Grade: MPC

Producer: Helen Hadfield

Exposure: Nationwide TV