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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Together w/ Amplifies Women's Voices for IWD with #QueSeEscuche Initiative for Grupo Supervielle

10/03/2022
Advertising Agency
Buenos Aires, Argentina
28
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Campaign seeks to provide a space for women to express themselves

The times when March 8th was synonymous with the discount season for women are gone, confirming, paradoxically, biases that cannot be postponed in order to achieve equity. Times have changed and brands have understood their responsibility regarding their role as communicators. This responsibility is magnified on International Women's Day.

Aware of the importance of making female protagonists visible as a key factor of change, Grupo Supervielle, together with Together w/, launches the second edition of the #QueSeEscuche initiative, which seeks to provide a space for women to express their feelings and decide the message to transmit regarding Women's Day, in such a way that the commemoration campaign is built with their voices.


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