Thu, 28 May 2020 08:41:56 GMT
Laura Chen, head of marketing US of Elvie, and Nora Zukauskaite, global head of marketing UK and US of Ciate, joins report collaborator award-winning futurist and author Lucie Greene to discuss the implications of technology that now has the capacity to live, breathe, talk and even read consumer's minds.
The panel will discuss The Sensory Internet, which explores how brands can thrive as the relationship between the internet and consumers is becoming so blurred that online interaction and real-world experience are fast becoming one of the same thing.
Cult Futures is the new insight and incubation program launched by Cult, one of the world’s fastest growing independent creative agencies. Their latest white paper The Creatology Report, explores the future of creativity and technology for brands, and the first episode The Sensory Internet went live last week.
The free live virtual event, hosted by Cult’s Global MD Bridey Lipscombe and Head of Strategy Charlotte Bunyan, starts at 4pm today, Thursday 28th May, tickets are available through EventBrite.
To sign up to the event, please follow the link here
Read Episode 1 of Cult Futures - The Sensory Internet - here.
“The Sensory Internet is a great place to start for The Creatology Report because the initial understanding of what it represents is widely known. However, with the advance of creatively driven technology, the potential for brands to engage consumers is so much higher because of their emotional response to sensorially-led experiences.” Bridey Lipscombe, global MD and co-founder Cult
“We’re at an inflection point in the way we use and think about technology, which has been accelerated even more so with Covid-19. AR, Gaming and AI innovations to social platforms are creating a raft of new immersive ways to connect, work and shop. We’re seeing a new generation of creatives emerge who are collaborating with technologists, sound artists, developers, and engineers moving the notion of creativity into new realms.” Lucie Greene, futurist
Cult Futures: The Sensory Internet Live Event
Thursday 28th May, 4pm-5pm
Lucie Greene, futurist and awards winning author
Laura Chen, head of marketing, US, of Elvie
Nora Zukauskaite, global head of marketing UK and US, of Ciate