To-the-Point Guardian Print Ads Celebrate the Newspaper’s Independence
BBH London series of bold, unapologetic prints
This print campaign for the Guardian by BBH London celebrates the Guardian's independence.
Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. They are completely independent so they can ask the questions others can’t and print the stories others won’t.
The campaign launched in the UK and is due to roll out in Australia and North America.
BBH used their typeface Guardian Egyptian but in an illustrative form and implemented other subtle design ideas to help give the lines great impact. e.g. the enemies in high places has a registration mark that was used as a gun target mark. The agency has kept them as bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic.
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Account Executive: Alice Brooksbank
Creative Agency: BBH London
Designer: James Townsend
Producer: Sally Kursa
Strategist: Gail Anderson
Strategy Director: Achim Schauerte
Typographer: James Townsend
Creatives: AK Parker, George Brettell, Martha Riley, Nigel Roberts
Brand: The Guardian
Categories: Media and Entertainment, NewspapersBBH London, Fri, 20 May 2016 12:37:21 GMT