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To-the-Point Guardian Print Ads Celebrate the Newspaper’s Independence

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BBH London series of bold, unapologetic prints

To-the-Point Guardian Print Ads Celebrate the Newspaper’s Independence
This print campaign for the Guardian by BBH London celebrates the Guardian's independence.

Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. They are completely independent so they can ask the questions others can’t and print the stories others won’t.

The campaign launched in the UK and is due to roll out in Australia and North America.

BBH used their typeface Guardian Egyptian but in an illustrative form and implemented other subtle design ideas to help give the lines great impact. e.g. the enemies in high places has a registration mark that was used as a gun target mark. The agency has kept them as bold, simple and stripped back as possible so the messages are clear and the tone is unapologetic.

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Creative Agency

Account Executive: Alice Brooksbank

Creative Agency: BBH London

Designer: James Townsend

Producer: Sally Kursa

Strategist: Gail Anderson

Strategy Director: Achim Schauerte

Typographer: James Townsend

Creatives: AK Parker, George Brettell, Martha Riley, Nigel Roberts


Brand: The Guardian

Categories: Media and Entertainment, Newspapers

BBH London, Fri, 20 May 2016 12:37:21 GMT