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To Beef or Not to Beef... Colonel Sanders Proclaims His One True Love

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Sid Lee Paris teams with KFC to fool fried chicken lovers for Valentine's Day

To Beef or Not to Beef... Colonel Sanders Proclaims His One True Love

This Valentine’s Day, as lovers everywhere proclaim their sentiments for one another, KFC’s Colonel Sanders will be declaring his steadfast affection for his first love – chicken. Earlier this month, the infamous spokesman announced the addition of a ‘Beef Bucket’ to the chain’s poultry-heavy menu on Facebook and Twitter

Unsurprisingly, this roiled KFC’s loyal chicken lovers, who took to the web to voice their feelings. Distraught fans expressed their disgust.

“It would be blasphemous to betray my tenders”

“Kentucky fried chicken, where is beef written?”

“They’ve gone mad! 😱”, “The world is falling apart ..Beef 🥩at KFC 🍗”…  

“Shocked and disappointed”

“😭😭😭😭”

Some even rallied together to form the Chicken Shield Defenders and two petitions were started (here and here) to block the menu’s expansion. 

Today, the Colonel has revealed that the announcement was a hoax. A little ruse to illustrate just how deep his love runs, and how no one should ever second guess his fidelity. The revelation is demonstrated through a short film that further proves how unimaginable, how downright crazy the idea of including beef on the menu is – and to debunk any notion his allegiance will ever waiver. 

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Music

Producer: Superpitch

Post Production / VFX

Post Production Company: Sid Studio

Producer: François Brétéché, Alexis Ghnassia

Client

Advertiser: KFC France

Chief Marketing Officer: Pascale Laborde

Head of Brand: Sophie Lacroix

Social Media Manager: Celine Leblanc

Production Company

Production Company: Sid Studio

Director: Yoann Plard

DOP: Alexis Ghnassia

Creative Agency

Creative Agency: Sid Lee Paris

Executive Creative Director: Sylvain Thirache

Creative Director: Céline & Clément Mornet-Landa

Art Director: Francis Pluntz, Jessy Kikabou

Producer: François Brétéché

President: Johan Delpuech

Managing Director: Mehdi Benali

Account Director: Héloïse Marchal

Account Management: Camille Caucat

Head of social: Alexandre Ponte

Head of Production: Thomas Laget

Genres: Comedy

Categories: Fast food, Retail and Restaurants

Sid Lee, Thu, 14 Feb 2019 11:00:32 GMT