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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
To Beef or Not to Beef... Colonel Sanders Proclaims His One True Love
14/02/2019
Group745
Advertising Agency
Paris, France
126
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Sid Lee Paris teams with KFC to fool fried chicken lovers for Valentine's Day
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This Valentine’s Day, as lovers everywhere proclaim their sentiments for one another, KFC’s Colonel Sanders will be declaring his steadfast affection for his first love – chicken. Earlier this month, the infamous spokesman announced the addition of a ‘Beef Bucket’ to the chain’s poultry-heavy menu on Facebook and Twitter

Unsurprisingly, this roiled KFC’s loyal chicken lovers, who took to the web to voice their feelings. Distraught fans expressed their disgust.

“It would be blasphemous to betray my tenders”

“Kentucky fried chicken, where is beef written?”

“They’ve gone mad! 😱”, “The world is falling apart ..Beef 🥩at KFC 🍗”…  

“Shocked and disappointed”

“😭😭😭😭”

Some even rallied together to form the Chicken Shield Defenders and two petitions were started (here and here) to block the menu’s expansion. 

Today, the Colonel has revealed that the announcement was a hoax. A little ruse to illustrate just how deep his love runs, and how no one should ever second guess his fidelity. The revelation is demonstrated through a short film that further proves how unimaginable, how downright crazy the idea of including beef on the menu is – and to debunk any notion his allegiance will ever waiver. 

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