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To Be a Winner, Shop Like a Winner: BMF for ALDI



BMF recruits perma-tanned motivational speaker in new ALDI campaign

To Be a Winner, Shop Like a Winner: BMF for ALDI

Meet Jimmy Masters, motivational speaker and ALDI Awards’ spokesperson. With layers of spray tan and a toothy smile, Jimmy shows everyone how they can achieve that winning feeling simply through purchasing any of ALDI’s 150 award winning products.

ALDI Awards aims to demonstrate that quality is not compromised by their low prices. Plus, their awards are of the highest calibre, including Choice, Canstar Blue Most Satisfied Customers Awards and fine food awards such as Sydney Royal Cheese & Dairy Show, Melbourne Fine Food Awards and Royal Queensland Food & Wine Show. 

Creative Directors for ALDI and Philip Sicklinger say, ‘It’s important for people to know ALDI isn’t just low prices, but outstanding quality as well. We can personally testify that after spending time with Jimmy and eating ALDI award winning products while working on the campaign, we feel like winners ourselves.’

ALDI spokesperson Sam Viney says: ‘If the advertising industry has taught us one thing, it's that you can never have too many awards. This campaign celebrates our array of award winning products, in a unique and entertaining way.’

The campaign launched last Thursday & runs across media planned and bought by Maxus. There will be a series of TV spots to air in stages over the coming weeks. TV will be supported heavily by cinema, outdoor, radio, website (, digital display, in store POS & catalogue. 


Executive Creative Directors Carlos Alija & Laura Sampedro

Creative Directors ALDI: Alex Booker & Philip Sicklinger

Art Director: Bradley Averill

Copy Writer: Jonty Bell

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Executive: Siena Shuttler

Strategy Planner: Ali Tilling

Director: Trevor Clarence

Production Company: Jungleboys

Producer: Sarah Nichols

Post Production: Method Studios

Editor: Drew Thompson/Mark Bennett

Sound: Rumble Studios

Agency TV Producer: Mel Herbert

Agency Art Buyer: Rachel Lounds

Photographer: Mat Baker

Stills Production Company: Louis & Co

Media Planning and Buying: Maxus

Client: Sam Viney

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Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

BMF, Mon, 10 Mar 2014 12:20:41 GMT