Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

TMW Unlimited Unveils Influencer-Led Social Media Campaign for LNER

Creative 291 Add to collection

'This is our LNER' spots show the stories behind people's journeys

TMW Unlimited Unveils Influencer-Led Social Media Campaign for LNER

London North Eastern Railway (LNER), the train operating company, is launching a new social media campaign to capture the stories behind people’s journeys on the East Coast Main Line.

Created by TMW Unlimited, the campaign builds on the train franchise’s advertising activity and its “This is our LNER” brand proposition. The agency has used a range of influencers to create authentic and relatable content on their journeys to and from destinations including Edinburgh, Leeds, and York. Video footage places an emphasis on the opportunities for work and relaxation as they look back on their “jam-packed days” on their journey home.

Opening with the line “This is us, these are our journeys”, the campaign runs on YouTube, Facebook, Instagram, Twitter and online display until end April. Video edits range from 60-seconds down to 6-seconds depending on the platform.

Designed to build the LNER brand through real and authentic content, the campaign ties in with the latest brand look & feel work and builds on the previous TMW campaign, launched last September, which helped introduce LNER as a new brand by showing POV footage of the people and places of the east coast. TMW Unlimited has created its own distinct assets with the influencers capturing the real-life stories behind their journeys.

Brian Brady, creative director at TMW Unlimited said: “LNER champions the people and places of the East Coast, and this campaign brings that spirit to life in a genuine, cockle-warming way. Shot by a selection of micro-influencers from along the line, it gives a snapshot of their trips and shows that no matter where you go with LNER, you always have the journey home to look forward to.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: TMW Unlimited

Copywriter: Matt Vaughan

Art Director: Alexei Awan

Strategist: Katie Craig

Producer: Angela Garofolo

Creative Director: Brian Brady

Genres: People

Categories: Travel, Public Transport

TMW Unlimited, Mon, 18 Mar 2019 17:36:39 GMT