TMW Unlimited Appointed by Prince’s Trust as Youth Marketing Partner of Record

Following an open tender, The Prince’s Trust has appointed integrated creative agency TMW Unlimited to be their Youth Marketing partner of record. TMW Unlimited is part of UNLIMITED Group.

TMW Unlimited has been hired to support strategic consultancy across digital marketing activities, helping the trust to evaluate its current marketing and accelerate a more connected approach to youth recruitment.

This will be followed by implementing creative campaigns that encourage disadvantaged young people to engage with The Prince’s Trust. Specifically, the work will focus on getting the target groups of young people to understand the value of what The Trust delivers: initiatives that help to build confidence and skills for work.

The work will span across the full funnel, all channels, from influencers and content strategies to performance media buying and optimisation, with insights provided by the Human Understanding Lab.

This will be the first time The Prince’s Trust has trusted a partner to support the entirety of its youth recruitment programme.

Sylvia Lowe, director of brand and marketing at The Prince’s Trust said, “From the first meeting with TMW Unlimited, we could tell they would be the perfect fit. Their human understanding approach and cross-channel expertise match up perfectly with our objectives of reaching an audience facing the greatest adversity by supporting them to build confidence and skills for work and to create a stable, fulfilling future.”

Chris Mellish, CEO at TMW Unlimited said, “We’re very excited to be working with The Prince’s Trust. Not only do they completely align with our values but I think we’re perfectly set up to enable them to achieve their goals. We’re all about leveraging the science of behaviour change and bringing that to life with standout creativity across every channel, and that’s exactly what’s needed.”