Wunderman Thompson Canada
Fri, 11 Jun 2021 11:36:05 GMT
The tiptap foundation, working with the community at A Better Tent City (ABTC), is launching a summer-long tap to give campaign to raise funds for the creation of new tiny homes, as well as the support infrastructure needed to maintain ABTC.
To launch the campaign, a physical tiny home has been fashioned into a 3D moving billboard, complete with educational material and contactless donation devices in increments of $2, $5 or $10 dollars. The tiny home is clad with imagery designed to create an optical illusion - giving passersby a look inside the home and the benefit having a tiny home provides its residents.
The tiny home will be going on a roadshow until the end of August, making stops at Kitchener Market, UpTown Waterloo, TheMuseum as well as schools and churches in the community in the hopes of raising $500,000 to help build, maintain and operate A Better Tent City.
“Communities like A Better Tent City are a springboard to a better life.” says Mark Jordan, managing director at tiptap foundation. “Our role at tiptap foundation is to fuel those on the frontlines who are already making a difference. The team at A Better Tent City are making a real impact in the lives of the residents who choose to call that community their home.”
The tiny homes educational component features the stories and portraits of real residents of ABTC, photographed by Leah den bok, who has spent the last six years capturing those experiencing homelessness as part of a series entitled ‘Nowhere to call home’. Her work has been showcased on the CBC and Toronto Life.
“It was important that we didn’t reinforce stereotypes associated with homelessness.” says Ari Elkouby, executive creative director at Wunderman Thompson Canada. “We wanted to depict the benefit that comes from people’s donations and focus on the positivity associated with the funds generated.”view more - Creative
Categories: Charity, Corporate, Social and PSAsWunderman Thompson Canada, Fri, 11 Jun 2021 11:36:05 GMT