Brooklyn-based production company tinygiant has announced filmmaker, creative, and editor Daisy Ifama as its latest roster addition. This is her
first US commercial representation.
Daisy grew up amongst people from all walks of life, moving house often, and learning to embrace differences at a young age. This singular perspective has influenced and impacted her to create work that explores her own identity and beliefs. A graduate of Goldsmiths College in London with a degree in media and communications, Daisy is committed to uplifting the stories of queer people, Black people, and single mothers. Her goal is to find ways to bring these wide-ranging personal experiences into content that educates while entertaining. She is passionate that her films serve a purpose and leave a lasting impression on her audience.
In her time working for Google Creative Lab, she pitched and co-directed a short documentary film about entrepreneurial women across Nigeria, South Africa, and Kenya called Womenwill. It was pitched in connection with a free digital skills training program that focused on women-only classes in the three regions. Womenwill follows six female artists who are using technology to teach themselves multi-disciplinary skills, take ownership of their creative output, and empower young women.
It was important to Daisy that the film celebrated the stories of these African women as powerful, innovative, and trailblazing. Released on International Women’s Day, it also marked the launch of a new initiative in sub- Saharan Africa with additional female-centric creative industry classes.
Daisy has completed a stream of powerful and thought-provoking projects across news, music videos, and documentary-based content with brands and artists including Spotify, Levi’s, Red Bull, Doja Cat, and The Guardian. She was commissioned by the Institute of Contemporary Art in London and Random Acts, Channel 4’s home for bold, creative short films, to direct, produce, and edit the short film 'Two', a documentary on white-passing multi-racial identity formation. Her work has been shown at Tate Modern, Tate Liverpool, Victoria & Albert Museum, Whitechapel Gallery, The Geffrye Museum, and the Korean Film Festival. She has been a guest speaker and panelist at the British Museum, Watershed, Chisenhale Gallery, and Radio5Live, among others.
Five years ago, Daisy became a founding member of the online magazine gal-dem, run entirely by women and non-binary people of colour. Acting as head of video, she produced video content with the aim of amplifying the work of people of colour, both within the content and on the crews making the films. She has also worked across written content, event management, and brand partnerships for the magazine.
Daisy runs social justice workshops in secondary schools to engage young women in critical thought and help them to understand and challenge the root causes of inequality. Additionally, she leads groups where she combines filmmaking, social justice, and life skills into week-long and weekend-long programs for young people in South London.
Veronica Diaferia, founder and EP at tinygiant, said: “Daisy is creating and telling stories that matter. Her distinctive and diverse voice is needed in our industry, now more than ever. We are thrilled to partner with her as she takes the next step in her filmmaking career.”
“Working as an editor, producer, researcher, cameraperson and interviewer has definitely shaped the way I work and the projects I like to make,” said Daisy. “Having such a varied background has helped me to understand and appreciate the filmmaking process more fully and to know where I work best creatively. The producers at tinygiant have embraced my mixed skillset and know how to leverage it to make the best impact. I appreciate their outlook on creativity and I’m really excited to be working with them.”