Production company tinygiant is pleased to announce their newest roster addition, director Luigi Pane. Luigi was previously represented commercially in the US with Humble.
Italian director Luigi Pane brings his sensual yet rigorously studied style to a vast body of work consisting of commercials, original content, video art installations, and short films. Born in Naples, Luigi moved to Milan to study design at the Politecnico di Milano. His career took off quickly through collaborations with brands such as Dolce & Gabbana, Diesel, and Ray-Ban, gaining widespread recognition for his exciting visual perspective and brooding themes. He went on to co-found and become creative director of abstr^ct:groove, an internationally lauded creative production studio and filmmaking collective based in Milan.
His emotive and fierce films have a keen sense of musicality, punctuated with epic sound design and rhythm. He’s worked for global brands including Alfa Romeo, Lamborghini, Hyundai, Toyota, GMC, and Audi on campaigns that have his signature fusion of automotive, fashion, beauty, and innovative storytelling.
Luigi has received an Epica d’Or at the Epica Awards for his short film for Diesel, Explorers of the Past and Future. He was also awarded the Special Prize at the Milan International Film Festival for his architectural mapping project Building Urban Motion and Special Recognition at the London International Awards and PIVI awards for his collaboration with artist Franky B, aka Cryptic Monkey, on the surreal music video Vesuvius Bunks.
“With Luigi, every polished shot packs a punch,” says Veronica Diaferia at tinygiant. “He has an ability to push an idea all the way to the edge, and then over it, making instantly classic work. We’re extremely excited to have him join our team, and we know we’ll create fantastic films together.”
“I approach everything as a work of art,” states Luigi. “I love to experiment and be open to shifting paradigms. tinygiant understands and shares this perspective and that’s why I’m very happy to join forces with them.”