Brooklyn-based production company tinygiant welcomes award-winning director and creative hybrid Alison Roberto to its roster of talent. Specialising in original short-form content, Alison has led projects for Netflix, MTV, and Disney.
A true innovator in the advertising and filmmaking industry, Alison is known for her thoughtful and captivating work built on collaboration and authenticity. She began her career as an art director at MTV, where she honed her expertise in marketing and strategy. Alison continued to expand her multifaceted background working as a director, creative director, and producer on projects within the advertising and entertainment world. As a commercial director, she brings this unique experience to her projects, collaborating directly with clients to bring their vision to life and create magic through unexpected moments.
“We are thrilled to welcome another amazing female creative to our roster,” said founder and EP, Veronica Diaferia. “Alison is a force to be reckoned with, who not only has a unique background working as a creative director but is also an extremely accomplished commercial director. We are so excited to amplify her talents in our industry.”
Alison has directed work for brands such as L’Oreal and Kopari Beauty, a natural deodorant brand that became a top seller after Alison’s 'The Truth Stinks' campaign launched. Also known for creating work that shreds through the noise of social media, Alison has crafted content for some of Netflix’s biggest shows, including 'GLOW', '13 Reasons Why', and 'Chilling Adventures of Sabrina'. Her promo for the season two premiere of 'GLOW' won multiple Promax and Clio awards, including GOLD for Best Comedy.
Her 'Straight to Hell' music video for 'Chilling Adventures of Sabrina' received 2.5B interactions on TikTok in the first week of release. Additionally, she has worked with high profile celebrity talent including Renee Zellweger, Sigourney Weaver, Mindy Kaling, Laverne Cox, and Megan Rapinoe, among others.
Alison also works consistently with deserving communities, putting them at the forefront of her work. In 2020, she worked with Doc Martin to create their music and film series of short films focused on creators in New York and Los Angeles who have persevered through the difficulty of 2020. She also works philanthropically, mentoring young students at The Ghetto Film School and working with Free The Work for women and underrepresented talent to be seen and given a voice.
“I was captivated by Veronica and the tinygiant team because of their holistic approach to working and their passion for caring for others,” said Alison. “I am very excited to start creating with them directly in the advertising world.”