Wed, 12 May 2021 10:45:00 GMT
Brooklyn-based production company tinygiant has announced the creation of a new division to serve the LatinX market, featuring a dynamic roster of directors with deep roots in Latin America. From the cinematic, powerful storytelling of Luis Germanó and the clever humour and visual realism of Mariana Youssef, to the upbeat, theatrical style of Mireya Gregorio and the fluidity and precision of Memo Garibay, the breadth of talent and distinct voices will reflect the diversity and nuance of the US Hispanic market.
The LatinX market is the fastest growing market in the world and the Latin American cinema tradition has generated some of the most celebrated and prolific directors of all time, from Alfonso Cuarón to Alejandro González Iñárritu. Having produced projects in Latin America for years and experienced their film community’s level of creativity and expertise firsthand, tinygiant founder Veronica Diaferia became determined to create pathways into the US LatinX market for the next generation of filmmakers.
Says Veronica: “The ethos of tinygiant is to represent directors who come from a place of authenticity, because representation matters. As an immigrant myself, I believe strongly that both our creativity and our business flourishes when we seek out new voices. With the addition of this new roster, we aim to give access to gifted directors who have been creating beautiful work for years yet didn’t have representation in the US.”
Andres Valbuena, of Anna Rotholz Management, has been tapped by tinygiant to lead sales in the US LatinX market, an expansion of its relationship with Anna Rotholz Management, which still successfully represents the company in the East Coast territory. Based in New York and of Venezuelan origin, Andres worked with Veronica and Anna early on to identify the opportunity to expand the Latinx talent pool to meet the growing needs in the US. Says Andres, “At this particular time in history it is truly important to the LatinX audience to feel our stories are narrated by someone who understands the cultural nuances, and can not only speak the language but can also translate the LatinX experience into the visual realm. This slate of directors has a striking and powerful body of work and we can’t wait to see the work they create here.”
Woman-founded and led, tinygiant represents a diverse roster of directors who have created award-winning campaigns and content for the world's top agencies and brands. tinygiant is the next generation of production: flexible, highly adaptive, and dedicated to making unparalleled creative work with an uncompromising and transparent process. Their work has received a Cannes Silver Lion, and they are a 2019 Webby Awards Honoree for their original project for Children’s Aid Society, We Are the Children of New York City.view more - Hires, Wins & Businesstinygiant, Wed, 12 May 2021 10:45:00 GMT