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Tiny Tinie Performs Summer Anthem Whoppa on a Whopper for Smallest Gig Ever

Creative 241 Add to collection
Burger King and BBH developed special QR codes to bring the smallest ever gig to customers enjoy a whopper burger
Tiny Tinie Performs Summer Anthem Whoppa on a Whopper for Smallest Gig Ever

Burger King has teamed up with one of the most legendary UK rap artists, Tinie, to offer a bespoke virtual performance of the music maestro’s summer anthem Whoppa... on a Whopper. 

For a limited time, Burger King UK customers will be able to scan a special QR code on their Whopper burger, which will generate a miniature of Tinie, performing his latest hit ‘Whoppa’, with the iconic signature burger as his stage. 

In a flame-grilled new frontier for the music industry, Tinie brings the energy and flavour of his latest single to the masses through an innovative and world-first format. From today, anyone who purchases a Whopper can interact with a hyper-realistic, digital Tinie, in an intimate 360 performance. 

The miniature concert, created by BBH and produced in collaboration with Dimension Studios, is believed to be the smallest gig ever, and will be the closest many of us have come to a live performance since March this year, when all festivals and shows were inevitably cancelled. 

Tinie said: “When we made this song, the vibe was all about summertime and bringing that Latin heat and energy to the UK music scene – not so much about burgers! But when Burger King reached out on Twitter, we immediately knew we just had to collaborate. Of all the ways I’d be launching a single in 2020, I couldn’t have predicted that it would be through a performance on top of a flame-grilled Whopper!” 

Katie Evans, marketing director for Burger King UK, commented: “As soon as we heard about Tinie’s Whoppa song, we couldn’t help but dream up innovative ways to get involved. Of all of the ideas, this was the one that really brought a smile, and we’re so glad we’re able to offer our Whopper as a stage at a time when we could all do with a bit of fun and frivolity.” 

Stephen de Wolf, chief creative officer at BBH London, said: "In a world with no live music, we wanted to give everyone the opportunity to experience an exclusive gig from one of the country's biggest rap artists. And what better stage to do it on than a Whopper. I can't wait for the nation to watch a tiny Tinie performing his new track Whoppa on a Whopper." 

Tinie will be performing on all Whopper burgers sold across the UK from 28th July and into August. 

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Creative Credits 

Burger King CMO: Katie Evans 

Burger King Brand & Communication Director: Soco Nunez 

Agency 

Creative agency: BBH 

BBH Creative Team: Ben Edwards & Guy Hobbs 

BBH Creative Director: Felipe Guimaraes 

BBH Chief Creative Officer: Stephen De Wolf 

BBH Social Creative: James McComb 

BBH Strategy Director: Saskia Jones 

BBH Strategist: Laura Casado Cisa 

BBH CEO: Karen Martin 

BBH Account Director: David White 

BBH Account Manager: Laura Huber 

BBH Account Executive: Lwimbo Malanda 

Production  

BBH Head of Production: Stephen Ledger-Lomas 

BBH Head of Digital Production: Richard Atkins 

BBH Head of Film Production: Victoria Keenan 

BBH Film Producer: Georgia Dickinson 

BBH Lead Music Supervisor: Hywel Evans 

Design 

BBH Head of Design: Ross Mawdsley 

BBH Designers: Ali Freeman, Josh Bailey, Christian Tunstall 

BBH Head of UX: April Felker 

Social Film 

BBH Producer: Georgia Dickinson 

BSS Photographer: Korrie Powell 

Production Company 

Production Company: Dimension Studios 

Head of Production: Adam Smith 

Post Supervisor: Adrianna Polcyn 

Digital Imaging Technician: James Gadd 

1st Assistant Director: Sarah Pearn 

Studio Coordinator: Toby Hyder 

Partnership Director: Lauren Dyer 

SNK Films, 2nd Assistant Director: Sophie Kenny 

Soundnode, Sound Playback Operator: James De Taranto 

Bully Entertainment, Lead Project Manager: Olga Hasta 

Bully Entertainment, Doer of All Things: Landon Hood 

Bully Entertainment, Key Accounts & Comms. Director: Ola Dinh 

Bully Entertainment, Creative Director / Founder: Carlson Bull 

Audio

Audio production: String and Tins 

Audio Post Producers : Alina Miroshnichenko, Charlie Howard 

Sound Engineer : Lawrence Kendrick 

PR

PR Agency: Frank 

Client Services Director : Laura Crompton 

Account Manager : Bill Collier 

Senior Account Executive : Meral Taze 

Account Executive : Hugh Royle 

Account Executive : Rosie Barrett 

Social

Social Media agency: Coolr 

Account Director: Lauren Sarginson 

Social Creative: James Parker 

Social Executive: Ben Ravenscroft 

Disturbing London 

Founder/CEO - Disturbing London: Dumi Oburota 

General Manager - Disturbing London: Sandy Cheema 

Warner/ Parlophone

Marketing Manager - Parlophone: Casey Amber 

Head of Audience & Engagement - Parlophone: Anya Du Sauzay 

VP Strategic Marketing and Partnerships - Warner: Catherine Roe 

Hypebrid 

Jason Edwards-Buhari - Managing Director - Hypebrid: Jason Edwards-Buhari

Genres: Music performance

Categories: Fast food, Retail and Restaurants

BBH London, Tue, 28 Jul 2020 08:24:13 GMT