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Tinder Makes Its First Foray into the Web3 Space with VaynerNFT

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Brand asked Twitter followers which female artists the brand should follow to learn more about their work

Tinder Makes Its First Foray into the Web3 Space with VaynerNFT

Tinder has made its first foray into the Web3 space. As a brand that makes being single more fun and rewarding by connecting people who may not have otherwise met in real life, Tinder’s expansion into Web3 allows them to bring their mission into an emerging landscape and connect with new audiences. 

It was important for Tinder to achieve this in an authentic way – by listening to the community first. Using Twitter as an insights engine, they asked their followers which female artists the brand should follow to learn more about their work. 

Using these learnings, Tinder hosted an event on Twitter Space which debuted on ONE37pm, in order to give female athletes and artists a stage to talk about their careers, their challenges and their outlook on sports, art, and the Web3 community. The conversation centered around relevant topics in the space such as female empowerment and ownership rights and featured NFT artists Sara Baumann and Julie Pacino, as well as NCAA athlete Kaila Novak. 

As part of the event, Tinder gave away free Proof of Attendance Protocols (aka POAPs) NFTs, which were custom-designed by Baumann and Novak. 

You can listen to the session here and view the POAP here

This activation, which was done in collaboration with VaynerNFT, demonstrates Tinder's commitment to their long-term vision in Web3 and their ability to continue to provide true value to their customers. 

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VaynerMedia North America, Tue, 05 Apr 2022 13:40:49 GMT