Tina Turner is Back for NRL ‘Simply The Best’ Campaign

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30 years on from the original campaign, the new commercial via The Monkeys launches for the upcoming season
Tina Turner is Back for NRL ‘Simply The Best’ Campaign

On the 30th anniversary of the most iconic rugby league ad campaign in history, the NRL, via The Monkeys, has relaunched an updated version of Tina Turner’s ‘Simply The Best’ for the upcoming season.

Tina was the face of rugby league in the late 80s and early 90s, with her hit song becoming synonymous with rugby league via ad campaigns created by Hertz Walpole, Sydney.

Now the NRL has decided it was time to bring the campaign back and update it with today’s stars, as well as a nod to some iconic moments from the past three decades.

The new spot starts with a young Cameron Smith sitting in his lounge room in 1990 watching the original ad before rolling through some of the great moments in Grand Finals history.

The commercial also highlights some of today’s biggest stars including Tyson Frizell, the Trbojevic brothers and Latrell Mitchell.

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Creative Agency: The Monkeys, Sydney

Executive Creative Director: Vince Lagana

Creative Directors: Dan Fryer & Stuart Alexander

Writer: Dan Fryer, Stuart Alexander & Michael Dawson

Producer: Wendy Gillies

Group Account Director: Ciaran Miller-Stubbs

Account Director: Anna Willis

Senior Account Manager: Ruth Peck

Senior Planner: Charlotte Marshall

Production Company: Good Oil Films

Director: Stuart McIntyre

Producers: Chana McLallen & Sam Long

Casting: Natalie Jane Harvie @ Citizen Jane

Music/Audio: Tim Bridge – Sonar Music

Music Supervisor: Anton Trailer – Trailer Media

Editor: Simon Price & Phoebe Taylor @ Arc Edit

Flame Artist: Eugene Richards @ Arc Edit

Grade: Alter Ego, Toronto

Client: National Rugby League

Head of Marketing and Brand: Peter Jarmain

Genres: People, Action, Drama

Categories: Events, Sports and Leisure

The Monkeys, 6 months ago