Kitcatt Nohr Digitas has appointed Tina Christison to the newly created role of data planning director.
Christison joins from the loyalty management agency Aimia where she was analytics director.
She reports into Richard Madden, the chief strategy officer, and will be responsible for growing the agency's insight and analytics offering.
She will focus on leveraging the data resources of the Digitas network, especially in the US.
Christison has worked at Aimia since 2009, managing an analytics team providing data analysis and campaign planning for clients such as Coca Cola, Hyundai, Nokia and Lloyds TSB.
Prior to Aimia, she was a senior director, marketing analytics, at Ogilvy One New York.
Previously, she had data planning director roles at LIDA and TBWA\GGT.
Richard Madden said: “Extracting actionable insights from customer data creates huge commercial opportunities for clients. I don't know anyone who's better qualified to do this in a way that's understandable, collaborative, engaging, and fun.”
Christison said: “The Kitcatt Nohr Digitas culture of creative intelligence has always appealed to me. Add to that the agency's enviable client list, and the choice was a natural one.”