Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Tina Christison Joins Kitcatt Nohr Digitas



Newly created role of data planning director

Tina Christison Joins Kitcatt Nohr Digitas


Kitcatt Nohr Digitas has appointed Tina Christison to the newly created role of data planning director.
Christison joins from the loyalty management agency Aimia where she was analytics director.
She reports into Richard Madden, the chief strategy officer, and will be responsible for growing the agency's insight and analytics offering.
She will focus on leveraging the data resources of the Digitas network, especially in the US.
Christison has worked at Aimia since 2009, managing an analytics team providing data analysis and campaign planning for clients such as Coca Cola, Hyundai, Nokia and Lloyds TSB.
Prior to Aimia, she was a senior director, marketing analytics, at Ogilvy One New York.
Previously, she had data planning director roles at LIDA and TBWA\GGT.
Richard Madden said: “Extracting actionable insights from customer data creates huge commercial opportunities for clients. I don't know anyone who's better qualified to do this in a way that's understandable, collaborative, engaging, and fun.”
Christison said: “The Kitcatt Nohr Digitas culture of creative intelligence has always appealed to me. Add to that the agency's enviable client list, and the choice was a natural one.”
view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Mon, 25 Mar 2013 12:50:09 GMT