timeTo Reaches 300 Endorsers Milestone

Just four years after being founded by NABS, The Advertising Association and WACL, timeTo - the industry campaigning group set up to tackle sexual harassment in advertising - has hit the massive milestone of 300 endorser sign-ups. 

However, because sexual harassment is still happening in the industry, timeTo is not resting there and is using this milestone to call for more businesses to not only sign up as endorsers but also to take the timeTo training. 

Upon launch, timeTo created its Code of Conduct, a document containing a manifesto, definitions of sexual harassment and ways of taking action. timeTo then asked industry businesses to download the code for free, join the movement and become endorsers: 

Ensuring their company

- Agrees with the ambitions of the Code of Conduct 

- Downloads and shows actionable use of the timeTo toolkit over the next 6 months

- Books the sexual harassment awareness training for their senior leadership team within 12 months

Since 2021 timeTo has trained 3482 people with a further 415 people signed up to complete before the end of the year. 66 different companies have taken the training including OMG, who signed up to train their entire staff. 

There are flexible options for companies, with the training available either virtually or in-person. timeTo has also created an updated version that enables it to train teams at a much larger scale while still offering the same quality of experience - OMG has already used this format. Finally, it is also piloting a programme for individuals to book and attend.

Kerry Glazer, co-founder of timeTo, said: “This training really is the best way to get a critical mass of people to understand and talk about the nuances and grey areas of sexual harassment. As an employer, you have a duty of care to prevent sexual harassment from happening in your workplace. If someone reports sexual harassment happening in your organisation, in some cases employers can be responsible for this as well as the individual perpetrator. timeTo has a ready-made solution to this problem, do what you can to protect all your staff and sign up for our sexual harassment awareness training today.”

Stephen Woodford, co-founder of timeTo said: “The fact that 300 companies have committed to the timeTo programme is a fantastic signal of the desire in our industry to stamp out this insidious blight completely. The training that is an integral part of being a supporter is the way these companies are making this commitment real for their people. Thank you to the endorsing companies, thank you to the leaders who have taken the training into their organisations and with their help, we are making progress on this mission to make sexual harassment a thing of the past .”