Timberland Honours Earth Day with Emotional Open Letter to Nature
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The anthem video by INDIANA Productions and SMALL inspires global community to be heroes for nature following lockdown for 50th Anniversary of Earth Day
At the heart of the Timberland brand is the belief that a greener future is a better future. For the 50th anniversary of Earth Day, Timberland has a new message to share about humanity’s relationship with nature: “Caring is no longer enough.”
The new anthem video, produced by creative agency SMALL (New York) and INDIANA Productions (Milan) was released on Timberland’s websites and social media channels worldwide. It is narrated by a child and reflects on the current pandemic reality that finds us unable to connect physically with nature. With
messages of hope offered on behalf of people everywhere, Timberland takes a moment to appreciate nature as she repairs herself, with a promise to “treat you better than we ever did before” when people are allowed back outside.
To work towards its vision of a greener future, Timberland has pledged to plant 50 million trees by 2025, and is planning 50 eco-service events worldwide this year once it is safe to serve together outdoors. The events aim to help connect people with nature and create a healthier planet, while underscoring Timberland’s commitment to invest in communities worldwide. In addition, Timberland is encouraging its employees to serve remotely, and each week shares easy Earth Day actions that can be completed at home.
Finally, the brand also continues to drive eco-innovation in its products, with a vision to not only reduce negative impact, but to one day have a net positive impact on the earth.
Executive Creative Directors at SMALL: Luca Pannese and Luca Lorenzini
Managing Director at SMALL: Alberto Scorticati
Production Company: Indiana Production
Executive Producer: Karim Bartoletti
Senior Producer: Silvia Bergamaschi
Junior Producer: Michaela Salova
Editor: Luca Angeleri
Original Music: Stabbiolo Music (Alessandro Cristofori, Diego Perugini)
Sound Design: Bravagente (Andrea Pestarino)
Director, Global Brand and Communication: Gian Luca Bersezio
Manager, Digital Content Creation: Martina De Biasi