Creative insight-led brand consultancy and digital agency, we are experience (formerly we are:london), today announces the appointment of Tim Hurles to the new role of Creative Director. He joins the we are experience team from Interactive Ocean in Dublin.
Hurles has been a Creative Director in digital agencies for over 10 years, having started out as a digital designer 16 years ago. This new role with we are experience marks his return to London, where he previously headed-up the creative department for Good Technology before moving on to establish his own agency, Bankside Creative.
Throughout his career, Hurles has developed creative concepts and digital platforms for the likes of General Motors, Google, Adidas, Microsoft, Audi UK, Levi’s Europe, Save the Children UK, Bentley and Sony Playstation. During his time in Ireland, he won a highly sought after Advertising Effectiveness award. As such, digital is in his DNA.
On joining the we are experience team, Tim Hurles says: “I think something very exciting is happening in digital product and service design, and we are experience is poised on the leading edge of it. The agency takes a creative approach and sensibility, combined with deep UX processes to create something really new, exciting and of great value to users.” He continues, “We are experience has proudly and defiantly put the user first. It’s an agency that has set about creating useful and useable digital products from the outset. I love this and believe that I can really contribute to helping the team carve a new path through the digital world.”
On hiring Hurles, Founder and Managing Director, Chris Averill says: “At we are experience, we start every new project - be it consultancy, design or strategy led – by looking at the people who will ultimately be at the receiving end. As you can probably tell, Tim shares our enthusiasm for giving real value to users and, in turn, helping brands deliver the best possible experience. We’re thrilled to have such a talented and insightful guy at the helm of our creative team.”