Tim Horton Reminds Canadians to Come as They Are After Lockdown

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Zulu Alpha Kilo developed the campaign
Tim Horton Reminds Canadians to Come as They Are After Lockdown

Tim Hortons is encouraging Canadians to ‘Come as You Are’ in their latest campaign. Created in partnership with Tim Hortons agency of record, Zulu Alpha Kilo, features Canadians emerging from quarantine and returning to Tim Hortons in all their stay-at-home glory. From DIY haircuts and scruffy beards to the more poignant moments of people reconnecting with one another, the tone lends a subtle smile to the realities of living through self-isolation together as a country.

“Our intent was to authentically capture this moment in Canadians’ lives. Covid restrictions actually helped reinforce those decisions. The talent who appeared physically close had to have isolated together. Even the wardrobe had to be the talents’ own clothes. From the director to the artist who wrote the music, it was a Canadian production and the result is a piece that feels true to Tims,” said Wain Choi, executive creative director at Zulu Alpha Kilo.

Produced through OPC films, the spot was one of the first commercial productions in Canada since quarantine began. The production utilised limited crew sizes with full social distancing measures in place to ensure the safety of everyone on set.

The campaign includes 30 and 15 second film that will run on TV and online and will be supported with unique creative in social.

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Agency 

Agency: Zulu Alpha Kilo

 
Client 

Client: Tim Hortons

 
Creative

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Wain Choi

Art Director: Jacob Gawrysiak

Writer: George Ault, Nick Asik

Clients: Hope Bagozzi, Solange Bernard, Nicole Pekerman, Rachel Leung

Agency Producer: Revital Grunberg

Account Team: Anjelica Kapetanos, Cass Farry, Hilary Roberts

Planning Team: Maxine Thomas

Media Agency:   Horizon Media 

French Partner Agency:   The French Shop

French Producer: Julie Lorazo

 
Production

Production House: OPC/4ZERO1

Director: Haya Waseem

Production House Producer: Harland Weiss, Stephanie Lord

Director of Photography: Kristof Brandl

Casting Directors: Brigitte Viau, Isabelle Thez-Axelrad - Casting VTA

 
Editing

Editing Company: Zulubot 

Editor: Brian Noon

Online: Zulubot 

 
Colour

Colour Grading: Alter Ego

Colourist: Eric Whipp

 
Music and Audio 

Music House: Eggplant Music & Sound 

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Nathan Handy, Dan Horton

Genres: People

Categories: Retail and Restaurants , Coffee shops

Zulu Alpha Kilo, 1 month ago