Tim Hennessy, CEO of Hullabaloo, will be speaking at this year’s Prague International Advertising Festival – PIAF 2012, one of the best and most professional creative advertising festivals in Europe.
The case study Hullabaloo will present is about turning a traditional commodity into a premium brand demonstrated on a successful international campaign for Kvas ‘Kruzhka & Bochka’ (Mug and Barrell) represented by Coca-Cola in Russia.
Kvas, a cheap, quenching, commoditized drink for the proletariat made of fermented black rye bread, was originally sold from tankers on the streets of most Russian towns directly into metal cups with chains attached.
Coca-Cola decided to create a premier brand of Kvas for sale in gastronomy and retail. Prague based Hullabaloo was asked by Coca-Cola to prepare the launch for Russia and Ukraine.
PIAF 2012 will take place in Prague at Veletržní Palác, Prague 7 on April 25th & 26th.
Tim Hennessy will be presenting on the 2nd day of the festival in the morning block in the section devoted to Creative branding, sales & sales support.
Some Kvas will be right on the spot for you to sample so make sure you book your seats soon