Sling TV has released its first advertising campaign nationally across TV, social and digital platforms. The #TakeBackTV campaign targets Sling TV’s strategic audience: the millennial generation that is increasingly opting out of traditional pay-TV subscriptions.

"Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.”

The inaugural creative features kids personifying “Old TV” by heckling customers with the pain points of traditional pay-TV, including long-term contracts, expensive programming bundles, high prices, hidden fees and poor customer service.