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Tim & Eric Share Jeff Goldblum's Secret to Exceptional Lighting for GE

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BBDO NY & Adult Swim's Tim & Eric channel exaggerated infomercials with Jurassic Park star

Tim & Eric Share Jeff Goldblum's Secret to Exceptional Lighting for GE

BBDO New York has launched its most recent ad for GE starring Jurassic Park star and film legend Jeff Goldblum. The film was directed by the dynamic duo of Tim Heidecker and Eric Wareheim, aka Tim & Eric of Adult Swim fame.  

The ad takes the form of an exaggerated infomercial and stars actor Jeff Goldblum.  In the spot, Goldblum plays an over-the-top celebrity type who owes all of his success to great lighting – the GE Link bulb that enables anyone to remotely control their lighting from anywhere, anytime using just a smartphone and the Wink hub and app. 

The infomercial touts the many benefits of the GE Link bulb, including its affordability, easy installation and seamless controls from the Wink app, and of course—the beautiful lighting it surrounds you with.  In the words of Jeff Goldblum’s character, “Now you can kiss your horribly-lit, non-successful life, goodbye!”


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Client

Advertiser: GE

Post Production / VFX

Colourist: Tom Poole @ Company 3

Post Production Company: Prettybird

VFX Supervisor: Makana Sylva

Creative Agency

Creative Agency: BBDO NY

Art Director: Anne Lac

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Copywriter: Judd Counsell

Executive Creative Director: Michael Aimette

Executive Producer: Anthony Nelson

Head of Content Production: Darbi Fretwell

Music Supervisor: Rani Vaz

Production Company

Director: Tim and Eric

DOP: Andrew Wheeler

Producer: Hillary Calhoun

Production Company: PrettyBird

Music

Arranger: Cory Melious

Music Production: Beacon Street

Sound Engineer: Heard City

Offline

Edit Assistant: Joe Carugati

Editor: Kyle Brown

Executive Producer: Kerstin Emhoff

Producer: Karl Reid

BBDO New York, Wed, 01 Oct 2014 08:51:10 GMT