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Tim and Eric’s OTT letgo Ads Show People Transforming Old Stuff into ‘Living’

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Second-hand selling app shows Americans how to “Live and letgo” with creative help from Droga5

Tim and Eric’s OTT letgo Ads Show People Transforming Old Stuff into ‘Living’
letgo, the biggest and fastest growing app to buy and sell locally, preaches “less stuff, more living” in its new “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim and Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships... with all their extra stuff. The comedy duo directed letgo’s three new ads, which started airing across the U.S. this month and can be found online.

letgo’s research reveals that consumers get significant emotional benefits from selling their extra belongings that go beyond simply enjoying the profits. About two-thirds of those surveyed said purging what they no longer need gives them a sense of freedom. Respondents also said it made them feel more optimistic and confident.



“The idea behind ‘Live and letgo’ is that the guitar you haven’t touched since college could easily be a flight to Miami with your best friend, and the skis you never needed anyway could be pottery classes,” said letgo co-founder Alec Oxenford. “A typical home is overflowing with thousands of dollars in extra stuff that just sits there - unused, unloved and unenjoyed. We’re helping people discover the potential in all those things to fund new, more fulfilling experiences.”



letgo users sell billions of dollars worth of items they don’t need every month - from headphones to SUVs. One of America’s most popular apps since launching in 2015, letgo is using innovations like real-time image recognition and video listings to make secondhand e-commerce a much larger part of the sharing economy. The new campaign follows a milestone-filled year for the startup, which recently raised $500 million of new funding from Naspers and passed 100 million downloads, 400 million listings and 6 billion messages between users worldwide.


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Client

Advertiser: letgo

Clients: Lucia Varela VP of Brand and Communication | Federico Rucks

Copywriter: Tom VanBuren

Designer: Adi Schlank

Post Production / VFX

Flame Artists: Dino Tsaousis

Colourist: Tim Masick

Producer: Kevin Breheny

Post Production Company: Company3

Flame Assist: Adam Greenberg

Sound

Sound Company: Heard City

Producer: Andi Lewis

Audio Mix: Elizabeth McClanahan

Creative Agency

Creative Agency: Droga5 NY

Chief Creative Officer: Neil Heymann

Executive Creative Director: Scott Bell

Creative Director: Ryan Raab

Copywriter: Caroline Ekrem

Producer: Kelly Appleton

Creative Chairman: David Droga

Chief Creation Officer: Sally-Ann Dale

Director of Production: Jesse Brihn

Senior Producer, Film: Topher Cochrane

Director of Business Affairs: Jocelyn Howard

Senior Business Affairs Manager: Shaunda Slade

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Harry Román-Torres, George Bennett (Digital)

Strategy Director: Ryan McDaid

Head of Communications Strategy: Dean Challis

Communications Strategy Director: Elizabeth Hartley

Communications Strategist: Emily Langham

Group Account Directors: Julia Albu

Account Director: Jordan Cappadocia

Account Management: Chelsea Elliott

Senior Project Manager: Ashlee Cain, Laura Rothman

Legal Counsel: Sarah Fox

Chief Media Officer: Colleen Leddy

Group Data Strategy Director: Anthony Khaykin

Production Company

Production Company: PRETTYBIRD

Director: Tim & Eric

Executive Producer: Suzanne Hargrove

Producer: Bernard Rahill

Head of Production: Rika Osenberg

Music

Music Company: APM, Extreme Music

Offline

Edit Company: Exile

Editor: Kyle Brown

Edit Assistant: Mitch Goldberg

Producer: Evyn Bryce

Executive Producer: Sasha Hirschfeld

Genres: People, Comedy

Categories: Retail and Restaurants , Online retailers

Droga5 New York, Tue, 22 Jan 2019 17:18:38 GMT