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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Tim and Eric’s OTT letgo Ads Show People Transforming Old Stuff into ‘Living’

22/01/2019
Advertising Agency
New York, USA
120
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Second-hand selling app shows Americans how to “Live and letgo” with creative help from Droga5
letgo, the biggest and fastest growing app to buy and sell locally, preaches “less stuff, more living” in its new “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim and Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships... with all their extra stuff. The comedy duo directed letgo’s three new ads, which started airing across the U.S. this month and can be found online.

letgo’s research reveals that consumers get significant emotional benefits from selling their extra belongings that go beyond simply enjoying the profits. About two-thirds of those surveyed said purging what they no longer need gives them a sense of freedom. Respondents also said it made them feel more optimistic and confident.



“The idea behind ‘Live and letgo’ is that the guitar you haven’t touched since college could easily be a flight to Miami with your best friend, and the skis you never needed anyway could be pottery classes,” said letgo co-founder Alec Oxenford. “A typical home is overflowing with thousands of dollars in extra stuff that just sits there - unused, unloved and unenjoyed. We’re helping people discover the potential in all those things to fund new, more fulfilling experiences.”



letgo users sell billions of dollars worth of items they don’t need every month - from headphones to SUVs. One of America’s most popular apps since launching in 2015, letgo is using innovations like real-time image recognition and video listings to make secondhand e-commerce a much larger part of the sharing economy. The new campaign follows a milestone-filled year for the startup, which recently raised $500 million of new funding from Naspers and passed 100 million downloads, 400 million listings and 6 billion messages between users worldwide.


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