Tilney Smith & Williamson Appoints Harbour as Brand Strategy Partner

Harbour Collective have been appointed as a strategic creative partner for Tilney Smith & Williamson, the UKs leading integrated wealth management & professional services group. 

Harbour’s first task is to work with the board on defining purpose and values for the newly merged company. Harbour will also be working on the communications to support the launch of their new digital hybrid product.

Tilney Smith & Williamson was created in late 2020 by the merger of the two British wealth managers, Tilney and Smith & Williamson – and despite the challenges presented by Covid-19 the last financial year, 2020 was a record one for new business for the combined organisation.

Tilney Smith & Williamson CMO, Simonetta Rigo, said: “There are not many potential partners around who have Harbour’s level of strategic thinking combined with creative expertise. Their combination of left and right brain is just what we need to help unlock the potential of our newly merged organisation.”

Harbour strategy partner, Kevin Chesters, said “Tilney Smith & Williamson are a business with a fantastic history, visionary leadership and the future ambitions to match. It’s very exciting to imagine what they can do when you combine that with creative thinking. It’s going to be a lot of fun”

The win comes on the heels of a run of new business wins for Harbour in the last few months as they have added a series of high-profile clients to their roster, and also expanded the Harbour Collective talent with the addition of Rufus Leonard as their new design & technology partner.