Recently, brands have been eschewing large corporate practices to appeal to consumers who are interested in a more natural way of life. While this has become the gold standard for newer brands, one might ask how a 104 year-old company can bring consumers on a journey back to its roots (which have always been home-grown), while looking ahead at the future?
Through a highly engaging and shareable digital experience, Tillamook – a brand built on farmer-owned, award-winning cheese – is doing just this: bringing its storied heritage and unique brand history to life. Developed by LA-based digital creative agency Hello Design, Tillamook: A Naturally-Aged Story takes a whimsical approach to sharing the brand’s values and history through an engaging experience that mixes illustration, video, animation and infographics.
Effective visual storytelling is leveraged to bring Tillamook’s heritage to life, highlighting core facts, messages and takeaways from a history that spans more than a century. The digital experience highlights the brand’s principles of supporting dairy farmers and its enduring traditions of stewardship.
The experience can be previewed at: http://www.tillamook.com/naturallyaged
For background, multi-generational farming families built Tillamook and today the brand is growing on America’s West Coast and offering a broader spectrum of products to its loyal fans. To this end, the interactive multi-media experience also features interesting facts and information about Tillamook, in an effort to continue to educate its audience.
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Agency: Hello Design
Categories: Dairy, Foodlbbonline.com, Thu, 26 Sep 2013 11:50:36 GMT