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TikTok Star and Train Fanatic Francis Bourgeois Fronts Gucci x North Face 'Highsnobiety' Campaign

Creative 862 Add to collection

Black Dog’s Tom Dream directs stylish short for the second chapter of the fashion brand collaboration

TikTok Star and Train Fanatic Francis Bourgeois Fronts Gucci x North Face 'Highsnobiety' Campaign

Director Tom Dream and Black Dog Films are behind the new film launching the second chapter of the Gucci x North Face collaboration. 

The campaign from Highsnobiety features TikTok star and trainspotter, Francis Bourgeois. As TikTok’s breakout star of 2021, Francis gained over two million followers for his eccentric and joyful GoPro trainspotting films. And Francis’ unbridled passion' for trains, love for the outdoors, and self-embracing attitude, made him a perfect fit for Gucci x North Face’s new collection which focuses on exploration and the outdoors.  


Directed by Black Dog's Tom Dream, who previously collaborated with Arlo Parks on her directorial debut for Gucci, the campaign sees Francis live out his dream as a train conductor in an idealised version of a train journey through the picturesque Alps, as Francis and his co-travellers adorn The North Face x Gucci collection.  

Every part of the production process was focused on creating a sense of gentle chaos, from casting, art, and movement direction to creating a bespoke music composition out of synthesised train sounds. 

“This was a dream collaboration, to have the opportunity to channel the endless joy and charisma of Francis Bourgeois (train enthusiast/ national treasure) into a whimsical Alpine world featuring the new range of The North Face x Gucci collection” said director Tom Dream. “Josh Wilson at High Snobiety was the most open minded creative I’ve worked with and gave me the freedom to explore new ideas and possibilities from the development stages right through to the edit and sound design.” 

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HIGHSNOBIETY

VP Brand Partnerships: Caitlin LeRoux

Associate Creative Director: Sian O’Flaherty

Senior Art Director: Josh Wilson

Senior Art Director Digital: Luca Banchelli

Senior Project Manager: Katie McNicol

Senior Producer: Adria Paituvi

Content Editor: Ruhi Parmar Amin

Talent Management: Fania Folaji

Talent Management: Leena Tsuchiya


Production Manager: Tim Ellis

Production Assistant: Ameerah Ayyad

1st Assistant Director: Terry McShane

2nd Assistant Director: Ben Eve

Runner: Scarlett Martin

Runner: Zach Webster

Movement Director: Ted Rogers

Focus Puller: James Wickswork

Loader: Jack Plumridge

Camera Trainee/Driver: Khululekani Khabo

B Camera Operator: Dan Gadd

Jimmy Jib Operator: Dan Shaw

Key Grip: Sean Kelly

Grip Assistant: Mike Keneddy

Gaffer: Ian Sykes

Spark: Paul Sykes

Spark: Jonnie Elliot

Spark: Stuart Chadwick

Spark: Ross Howarth

Spark: Kade Raynor

Sound Recordist: John Horrocks

Production Designer: Mckinloch Studio

Art Assist: Jessica Morris

Art Assist: Kat Rothery

Art Assist: Andreous Vystartas

Local Art Assistant: Tony Boffey

Stylist: Ola Ebiti

Stylist Assistant: Holly Bartley

Cast Stylist: Gus Sharpe

Make-Up Artist: Jimmy Owen Jones

Make-Up Assistant: Jenny Glynn

MUHA Assistant: Ruchi Ratna

Hair Stylist: Roxanna Gillani

Location Operations Manager: Noel Hartley

Medic and CV19 Supervisor: Adam Young

Driver: Luke Doyle

Driver: Gary Weight

FILM

Director: Tom Dream

Executive Producer: Martin Roker

Producer: Ghandi El Chamaa

Director of Photography: Harry Wheeler

Editor: Robert Fox

Sound Design: Adam Smythe (String and Tins)

Music Composer: Steve Pringle

Colourist: Megan Lee (ETC)

VFX: Shivam Solanki



PHOTOGRAPHY

Executive Producer: Martin Roker

Producer: Ghandi El Chamaa

Production Manager: Tim Ellis

Production Assistant: Ameerah Ayyad

Stills Photographer: Ronan Gallagher

Stills Photography Assistant: David Gilbey

Stills Photography Assistant: Ryan Rivers

Stills Photography Assistant: Conor Clarke

Photo Agent: Sian Moodliar @ Artistry

Production Designer: Mckinloch Studio

Art Assist: Jessica Morris

Art Assist: Kat Rothery

Art Assist: Andreous Vystartas

Local Art Assistant: Tony Boffey

Stylist: Ola Ebiti

Stylist Assistant: Holly Bartley

Cast Stylist: Gus Sharpe

Make-Up Artist: Jimmy Owen Jones

Make-Up Assistant: Jenny Glynn

MUHA Assistant: Ruchi Ratna

Hair Stylist: Roxanna Gillani

Location Operations Manager: Noel Hartley

Medic and CV19 Supervisor: Adam Young

Driver: Leon Kamin

Driver: Luke Doyle


CAST

Talent: Francis Bourgeois

Model: Daniel Hopwood

Model: Cheikh Tidiane Beye

Model: Justina Law

SA: Athina-Maria Grigoriadou

SA: David Morrell

SA: Michael Bates

SA: Martyn Frost

SA: Sherel Rutherford

Dog Handler: Sue Clark

RSA Films, Thu, 20 Jan 2022 10:53:00 GMT