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TikTok Influencer Rahul Rai Stars in Christmas Movie Trailer for Current Bank

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Current's in-house agency teams up with Superfriends on branded entertainment short

TikTok Influencer Rahul Rai Stars in Christmas Movie Trailer for Current Bank

Current, a mobile-only bank based in the US, is launching a new campaign for the holidays—a fun take on a holiday Christmas movie trailer featuring TikTok influencer Rahul Rai, titled ‘No Wish Declined’. 

The trailer is an original Current branded entertainment creation and showcases how Current helps save Christmas and your wallet. It is part of a wider integrated holiday campaign featuring Airrack, Drew Gooden, and other top influencers who will be giving away $70k and spreading holiday cheer at retail shops by paying for customer purchases at the last minute with their Current card. Followers who download the app using the influencer Current code will be entered to win $500. 

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Credits

BRAND: Current

Agency: Current In-House

Founder/CEO: Stuart Sopp

VP Marketing: Adam Hadi

Head of Brand Creative: Steve Peck

Director of Integrated Marketing: Jackie Lambert

Creative Director: Cyrus Coulter

Creative Director: Josh Dimarcantonio

Senior Designer: Vincent Fileccia

Head of Production: Kristin McCarron

Producer: Deb Archambault

Influencer Marketing Manager: Emma Quigley

Director of Communications: Erin Bruehl

Senior Communications Manager: Carly Debeikes

Senior Communications Manager: Jenny Chao

Production

Director: Superfriends

Editor: Nick Gartner

Genres: Storytelling

Categories: Banking, Finance

lbbonline.com, Wed, 15 Dec 2021 16:15:57 GMT