Global social media agency We Are Social has been appointed by Asian beer brand, Tiger, as its retained agency in the UK, responsible for all social media activity.
We Are Social will provide strategic consultancy services around ongoing community management and engagement on all social media platforms to bring the brand’s newly launched above-the-line creative campaign to life. This campaign is supported by ‘Hidden Depths’ - a series of club and live events across London that explore some of the UK’s most innovative independent record labels.
We Are Social is responsible for using Tiger’s social media platforms to generate awareness and share user generated content around each event, and help weave this seamlessly into an ongoing strategy aimed at challenging consumer perceptions of the brand.
Jason Wills, senior brand manager at Tiger Beer said: “We Are Social’s fresh and creative approach to our brief was exactly what we were looking for. It was important to us that our social media agency not only had the expertise required to manage the account but also the insight and imagination to make it really relevant to our target audience.”
Seb Robert, senior account director at We Are Social, said: “Tiger is an exciting brand and the Hidden Depths series is really allowing us to spread our creative wings. Social media is a great channel for Tiger to engage its audiences in its activity in an interesting and relevant way.”