Ogilvy & Mather New York and Tiffany & Co. have launched the first ever campaign in their new creative partnership – an animated yet elegant and emotional holiday themed video. Knowing that diamonds will always be sought for the holidays Tiffany and Ogilvy took the humble route to let viewers know that just showing those shiny rocks is enough.

The long-form video depicts a winter wonderland in NYC, but instead of sheets of snow, the city is elegantly filled with white blankets of Tiffany jewels and diamonds. The spot takes us on a journey down Broadway, through the park throughout numerous holiday themed buildings, each with its own love story to tell.