Tiago 'Tito' Ribeiro has joined Biedermann|McCann in Paraguay as head of innovation.
Tiago began his career in advertising as a copywriter at Publicitta magazine next to journalist Carlos Franco. He then joined the team at DIFERi Comunicação de Impacto, where he worked in strategic planning and digital PR for clients such as Algar Telecon, and Martins Group, the largest wholesaler group in Latin America.
In 2010 he created @agencybrazil, a startup geared towards digital convergence and new media, where he created major brand projects in partnership with the largest digital agency in Brazil. He was invited to be a consultant at ZOOPPA (USA), the largest crowdsourcing advertising company in the world, working on global projects for Diesel, Axe and Coca-cola Company. Following, he began working in Ag2 Publicis Modem group, where he worked on social networks, business intelligence and monitoring for clients such as Nestlé and the Brazilian Olympic Committee. Then he entered SapientNitro to work with social media as well.
At the end of 2014, he became chief culture officer at lampada.ag, working on the creation and development of a digital culture for activation and promotion projects. Tito has given classes at Miami Ad School, launched a global research lab linked to a big data study in London, and recently was head of social and digital networks at Y&R Peru. After leaving his position at Y&R, embarked on a global tour going through several cities such as Istanbul, Lisbon, Madrid and Amsterdam exploring different markets and models.
Before arriving in Paraguay, Tiago Ribeiro was working in Montevideo, Uruguay, head of social media at Wild-Fi agency.