Thursday Night Football Returns with NFL's 'We're All Rivals Here' Fan Campaign

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72andSunny LA works with real fans to showcase the passion and fire they have for their American football teams
Thursday Night Football Returns with NFL's 'We're All Rivals Here' Fan Campaign

Inspired by this year’s Thursday Night Football matchups that are packed with historic division rivalries, the NFL and 72andSunny LA have worked with real fans across the country to showcase the fire and passion they have for their teams.  

In the new campaign 'We're All Rivals Here,' a combination of traditional casting calls, call-outs by NFL teams and social media outreach were used to find authentic fans. During the production, fans were filmed simultaneously allowing both sides to hear what each other was saying during the throw downs, which encouraged the real time, high stakes banter. 

The NFL also enlisted lifelong New York Giants fan and renowned director, Peter Berg (who directed the NFL’s Super Bowl spot, 'The 100-Year Game') to direct the films. Peter was just as much a fan as the actual cast, and even sparked debate from behind the camera. 

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Edit Company: Arcade


Advertiser: The National Football League

Production Company

Director: Peter Berg

Production Company: Film 47

Creative Agency

Creative Agency: 72andSunny Los Angeles

Genres: People

Categories: Events, Sports and Leisure

72andSunny LA, 7 months ago