Mon, 27 Mar 2017 09:56:51 GMT
adam&eveDDB has launched the latest instalment of its Halifax campaign, featuring Thunderbirds' Lady Penelope and her long-suffering butler, Parker.
Parker visits a Halifax branch with a letter and is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a colleague what he’ll spend the money on, Parker thinks hard. Then we see him on a beach, cocktail in hand, whilst his boss Lady Penelope is back at the mansion ringing the bell for attention with him nowhere to be seen!
Filmed in the Halifax branch in Marlow, Buckinghamshire, the advert features Halifax colleagues as extras. The 40 and 30 second will air on TV from 25th March. The TV campaign will launch with the 40 second edit airing on ITV during Ant & Dec’s Saturday Night Takeaway.
Russell Galley, Managing Director, Halifax said: “Thunderbirds are fun and irreverent and make a great match with the Halifax brand – and both are British and iconic. I’m delighted that our new ad sees the long-suffering Parker getting the famous ‘extra’ treatment. It shows anyone really can win in our unique Savers Prize Draw. Just like the previous stars of our adverts, Thunderbirds will help us shout loud and proud about what Halifax stands for. Our purpose is simple – to make our customers better off.”
Categories: Banking, Financeadam&eveDDB, Mon, 27 Mar 2017 09:56:51 GMT