Thuan's ability to relate stories that blend genuine cultural insight, human empathy, and vibrant visuals with impeccable film craft is what sets him apart from his peers.
Thuan's innate skill of translating youth culture in a way that is relevant to broader audiences has made him an obvious choice for artists and brands looking to create content that transcends expectations. He has worked with international clients including adidas, ASICS, Beats by Dre, NBA, Nordstrom, Chime, Nike, and Revlon, along with local charities and mutual aid groups fighting against food and housing insecurity. He began his directing career with music videos - which led to directing branded content for publications like Hypebeast, Vogue, Rolling Stone, and Billboard. He also launched the creative content collective onlunchbreak (OLB), which elevates and showcases unseen talent in hard-to-reach, marginalised communities.
“I'm so inspired by Thuan and his ability to create such fun, authentic stories, as well as his creative collective that has supported a new community of creators for several years,” says Brian Latt, managing martner, m ss ng p eces. “I’m excited to work together and can't wait to see what's next.”
“My work is rooted in honesty and the kind of familiarity that often isn’t represented on screen,” said Thuan. “m ss ng p eces aligns with my values and with the ethos of OLB. I look forward to learning more and sharing everything with my community along the way.”