Thrivent Mutual Funds, an award-winning fund family of Thrivent Financial, announced global marketing agency VMLY&R has been selected as lead agency of record.
VMLY&R will develop and execute consumer and financial professional-focused campaigns and digital experiences. The team will specifically focus on awareness; offers; lead generation and nurturing; in addition to online engagement and touchpoints.
“We chose VMLY&R because of their growth mindset and deep commitment to building brands using creativity, data, and technology,” said Troy Beaver, Vice President, Thrivent Mutual Funds. “They’ve built an agency with the expertise to enable full-funnel customer experiences.”
Headquartered in Minneapolis, Thrivent Mutual Funds was recognised as 'Best Overall Small Fund Family' out of 30 Small Fund Families reviewed by the Thomson Reuters Lipper award - 3 years running.
“We believe that individual investors and financial professionals are looking for trusted brands and that’s what we see in Thrivent Mutual Funds,” said Jon Cook, global CEO, VMLY&R. “VMLY&R is looking forward to leveraging our approach to creating connected brands to help Thrivent Mutual Funds grow.”
VMLY&R was awarded the business following a competitive pitch process which concluded in October. Thrivent Mutual Funds and VMLY&R will begin working together immediately.