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Thrill-seeking Will Writers Make the Dive for 'Remember a Charity'

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Atomic London teams with Loco to raise awareness for 'Remember a Charity in your Will Week'

Thrill-seeking Will Writers Make the Dive for 'Remember a Charity'

If you’re going to parachute out of an airplane, you had better have a Will ready. So, what better way to raise awareness for “Remember a Charity in your Will Week” than to make a film about the Extreme Will Writers Club, signing their Wills thousands of feet in the air? Loco was thrilled to help Atomic call attention to this great cause (without ever having to leave the ground).

Atomic’s Creatives briefed Loco’s production and post team with their vision for the films, which take influence from The Thomas Crown Affair (1968) and the title sequence from Snatch as well as Robbie Williams’s music video Extreme. The team arranged a 3-camera shoot to capture as many of the sights and sounds of this exciting day as well as record interviews with some of the Extreme Will Writers. The unpredictability of the weather and the health and safety requirements of a working airfield meant the crew had to be responsive, quick thinking and flexible to cover Atomic’s shot list.

Combining the rushes with footage from cameras mounted on the skydiving instructors as well as the plane itself gave the Loco editors plenty of options for the stylised split-screen look of the main film. Loco VFX editor/ colourist Jon Davey worked his magic in the grading suite to further enhance the classic retro look of the films.

To find out more about Remember a Charity in Your Will Week including how to make a Will and leave a gift to charity, visit the website.

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Remember a Charity Extreme Will Writers
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Production Company

AD: Danny Coster

Creative Director: Danny Coster

DOP: Andrew Mott, Aidan Taub, Liam Hawe

Photographer : Pete Mould

Production Company: Loco

Production Runner: Emily Ledger

Post Production / VFX

Colourist: Jon Davey

Post Production Company: Loco

Producer: Saša McCartney

Production Coordinator: Jen Reznick

Offline

Edit Company: Loco

Editor: Jon Davey

Online Editor: Jon Davey

Creative Agency

Account Management: Nick Ting

Agency Production: Vicki Monaghan

Creative Agency: Atomic

Creatives: Matt Lee and Brian Riley

Client

Advertiser: Remember a Charity

Genres: Visual VFX, Action

Categories: Charity, Corporate, Social and PSAs

LEAP, Mon, 02 Nov 2015 11:06:53 GMT