Mon, 02 Nov 2015 11:06:53 GMT
If you’re going to parachute out of an airplane, you had better have a Will ready. So, what better way to raise awareness for “Remember a Charity in your Will Week” than to make a film about the Extreme Will Writers Club, signing their Wills thousands of feet in the air? Loco was thrilled to help Atomic call attention to this great cause (without ever having to leave the ground).
Atomic’s Creatives briefed Loco’s production and post team with their vision for the films, which take influence from The Thomas Crown Affair (1968) and the title sequence from Snatch as well as Robbie Williams’s music video Extreme. The team arranged a 3-camera shoot to capture as many of the sights and sounds of this exciting day as well as record interviews with some of the Extreme Will Writers. The unpredictability of the weather and the health and safety requirements of a working airfield meant the crew had to be responsive, quick thinking and flexible to cover Atomic’s shot list.
Combining the rushes with footage from cameras mounted on the skydiving instructors as well as the plane itself gave the Loco editors plenty of options for the stylised split-screen look of the main film. Loco VFX editor/ colourist Jon Davey worked his magic in the grading suite to further enhance the classic retro look of the films.
To find out more about Remember a Charity in Your Will Week including how to make a Will and leave a gift to charity, visit the website.
AD: Danny Coster
Creative Director: Danny Coster
DOP: Andrew Mott, Aidan Taub, Liam Hawe
Photographer : Pete Mould
Production Company: Loco
Production Runner: Emily Ledger
Colourist: Jon Davey
Post Production Company: Loco
Producer: Saša McCartney
Production Coordinator: Jen Reznick
Edit Company: Loco
Editor: Jon Davey
Online Editor: Jon Davey
Account Management: Nick Ting
Agency Production: Vicki Monaghan
Creative Agency: Atomic
Creatives: Matt Lee and Brian Riley
Advertiser: Remember a Charity
Genres: Visual VFX, Action
Categories: Charity, Corporate, Social and PSAsLEAP, Mon, 02 Nov 2015 11:06:53 GMT