Wieden+Kennedy has brought Socks the moonwalking pony back in a seasonal 60" spot for Three. This time, the Shetland scenery has been given a festive makeover with of a dusting of snow and some subtle Christmasy touches.
The campaign will run on TV, cinema, VOD and rich digital display until 24 December.
They've also launched a twist on the Pony Mixer web app under the new name of the Pony Gifter, hosted at www.theponygifter.com. Users can add a personalised message to a selection of three playful Christmas pony films – accompanied by Christmas tunes from Chris Rea, The Darkness and Shakin’ Stevens – to send to friends and family.
CAMPAIGN:
CLIENT Three
PROJECT NAME Pony Christmas
SYNOPSIS OF SPOT A Shetland pony moonwalking through a snowy countryside, with hints of Christmas touches popping up through out.
FORMAT 60 seconds
CLIENT CONTACT Pippa.whybourne@three.co.uk
LAUNCH DATE 29th November
DURATION OF CAMPAIGN 1 month
W+K LONDON
Creative Directors Hollie Walker, Freddie Powell
Copywriter
Art Director
Producer Madeline Smith
Account Team Sophy Woltman, Nick Owen
Executive Creative Directors Tony Davidson / Kim Papworth
Agency Executive Producer Danielle Stewart
PRODUCTION
Production Company Blink
Director Dougal Wilson
Executive Producer
Line Producer
Director of Photography
EDITORIAL
Editorial Company
Editor
Post Producer
Post Executive Producer
VFX
VFX Company MPC
VFX Supervisor Jake Mengers
Flame Artist Tom Harding
VFX Producer Josh King
Titles/Graphics
MUSIC + SOUND DESIGN
Music+Sound Company Christine McVie/Fleetwood Mac
Composer
Sound Designer
Song (if applicable) Everywhere
Producer
MIX
Mix Company Wave
Mixer Jack Sedgewick
Producer