Wieden+Kennedy London and The Mill’s Jorge Montiel launch ad for the phone network’s partnership with easyJet
Three customers travelling from the UK can now holiday like a VIP and experience a stress-free journey by upgrading to easyJet Hands Free for free. This new customer perk allows you to check in your cabin bag at the desk, benefit from preferential boarding, and be amongst the first to collect your bags on arrival.
UK phone network Three has announced a two-year partnership with easyJet, allowing customers a VIP experience and stress-free journey by upgrading to easyJet Hands Free for free. The perk allows you to check in your cabin bag at the desk, benefit from preferential boarding, and be amongst the first to collect your bags on arrival.
To celebrate the partnership, Wieden+Kennedy London has unveiled a sun-drenched campaign with the return of the much-loved Giraffamingo - part giraffe, part flamingo. Directed by The Mill’s Jorge Montiel and set to a soundtrack of Sofia Reyes’ summer banger “123”, featuring Jason Derulo and De La Ghetto, Giraffamingo is seen strutting its way seamlessly through an airport, joyously making the most of the easyJet Hands Free offer.
Social content and strategy is being executed by Gravity Road. Further in-store rebranding and interactive activations are being rolled out across the estate, to help communicate the benefits of Three’s latest partnership to its consumers.
Shadi Halliwell, chief marketing officer, Three UK, said: “With a world full of international adventures to be had, we want to make it easier than ever for our customers to travel with ease, stay connected and share their experiences, no matter where they are.
“Our new partnership with easyJet is an innovative collaboration between mobile and travel and who better to bring this to life for our customers than the popular Giraffamingo. This campaign is a further extension of our Go Roam offering and extends the benefits of being with Three way beyond our 71 worldwide destinations.”
Three users can claim their Hands Free perk by texting UPGRADE, along with their flight number, date of travel and last name to 88555 to receive their unique redemption voucher. Each voucher will allow users the opportunity to travel Hands Free on their outbound journey from the UK.