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Three's a Crowd as SKY's Socially Distanced Duo Returns for Porta dos Fundos Campaign

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FCB Brasil brings the duo back plus one to to show what the entertainment package can really provide

Three's a Crowd as SKY's Socially Distanced Duo Returns for Porta dos Fundos Campaign

SKY, the largest satellite subscription TV service in Brazil, is releasing a new video in partnership with Porta dos Fundos. The transmedia project, conceived by FCB Brasil, leverages the storytelling and humorous DNA of the company’s advertising campaigns, and features a series of chapters that will be released on broadcast TV and all SKY digital channels before the end of the year.

The video portrays new everyday situations in the lives of Sérgio and Duda – played by Fábio Porchat and Noemia Oliveira – in times of quarantine. Titled ‘I, You, Him,’ it shows the couple practicing social distancing and going on a date over video, to watch SKY programming together. However, Duda’s cousin Jonas (played by Pedro Benevides) crashes their date and puts a quick end to the romantic mood of the couple. The 30” and 15” versions of the video will be shown on broadcast TV, online media, and SKY social networks.

The project ‘We have fun... Together?’ is inspired in real stories and will show, until the end of the year, everyday situations in the lives of a couple who has been separated by the quarantine. Recorded in the standard of the group’s skits – shot at the homes of each actor and in a format that is completely adapted to the pandemic – the initiative reflects the changes in the company’s communication strategy, which has been working with a new positioning statement since February: “SKY. We have fun together.

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Agency 

Agency: FCB Brasil

Client

Client: SKY

FCB 

Strategy, creative, and production: FCB Brasil - Amanda Fonseca, Anna Martha, Bruna Zeferino, Cristina Omura, Elton Longhi, Fabio Freitas, Fábio Simões, Fernanda Geraldini, Gian Abramo, Guilherme Manzi, Mariana Bedeschi, Marina Izaac, Mario Morais, Mônica Oliveira, Murillo Moretti, Pedro Ramos, Priscilla Altoé, Rafael Martins, Rayza Soares, Renata D’avilla, Renata Reigota, Ricardo Fraser, Ricardo John, Sheila Rodriguez, Thiago Iusim, Victor Barbuto.

Client approval: Gustavo Fonseca, Alexander Rocco, Claudia Benvenuti, Mariana Costa, Luciana Maru, Giovanna Antoniolli.

JUNTOS E SEPARADOS (SKY)

Sérgio: FABIO PORCHAT

Duda: NOEMIA OLIVEIRA

Script: FABIO PORCHAT

Director: VINI VIDELA

Director of Photography: GUI MACHADO

Assistant Directors: BIANCA FROSSARD, LAÍS BARRETO

Script Coordinator: MARCIA ZANELATTO

Script Assistant: PEDRO UCHOA

Executive Producer: NIARA D’ÁVILA

Production Management: RAPHAELA VIEIRA

Executive Coordinator: BETA BORGES

Production Coordinator: NINA RIVIELLO, MAÑHANA LABORDA

Production: DUDA CARTOLANO

Production Assistants: JÉSSICA BRANDÃO, BARBARA FUENTES

Production Intern: CLÉO WELLER

Video Operator: BRUNO BAKETA

Art Director: DIEGO ZIMERMANN

Art Producer: ANDRÉ LIMA

Art Assistant: NAIRA FERNANDES

Wardrobe: MACELA DOMINGOS

Wardrobe Assistant: BIA DOMINGOS

Post-production Coordinator: ARTHUR TIBAU

Editing Assistant: JULIANA CORRÊA, JULIA GOMES, GISELE BARRETO

Sound Editing: OVERLOUD ESTÚDIO

Design: ARTHUR SANTIAGO

Design Assistant: JONATAS DINIZ

CEO: CHRISTIAN RÔÇAS (Crocas)

General Production Director: MIRELA GIRARDI

Project Management: MARIO MENDES

Creative Directors: TIM PERISSÉ

Strategic Planning: FABÍOLA GOELLNER

Strategic Planning Assistant: PAULA PONTES

Client Services:   AMANDA MOREIRA

Business Director: BRUNO GOMES

Business Executive: LICA REPETTO

Digital Management: AFFONSO NETO

Creative Planning: NATALIA WEBER

Social Media Assistants: GABRIELA GETIRANA, MATHEUS MAD

Image Production: BLACK BIRD PRODUÇÕES

Executive Producer: RICARDO MELO OLIVEIRA

Production Director: VERONICA OLIVEIRA DE MENEZES

Production: FERNANDA COELHO

Director: VINI VIDELA

Director of Photography: VINICIUS BRUM

Assistant Director: DANIEL LENTINI

Art Director: FERNANDA TEIXEIRA

Genres: Dialogue, Comedy, People

Categories: Utilities, Cable / Satellite TV

FCB Brasil, Mon, 23 Nov 2020 14:55:51 GMT