FCB Brasil
Mon, 23 Nov 2020 14:55:51 GMT
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Three's a Crowd as SKY's Socially Distanced Duo Returns for Porta dos Fundos Campaign
FCB Brasil brings the duo back plus one to to show what the entertainment package can really provide
SKY, the largest satellite subscription TV service in Brazil, is releasing a new video in partnership with Porta dos Fundos. The transmedia project, conceived by FCB Brasil, leverages the storytelling and humorous DNA of the company’s advertising campaigns, and features a series of chapters that will be released on broadcast TV and all SKY digital channels before the end of the year.
The video portrays new everyday situations in the lives of Sérgio and Duda – played by Fábio Porchat and Noemia Oliveira – in times of quarantine. Titled ‘I, You, Him,’ it shows the couple practicing social distancing and going on a date over video, to watch SKY programming together. However, Duda’s cousin Jonas (played by Pedro Benevides) crashes their date and puts a quick end to the romantic mood of the couple. The 30” and 15” versions of the video will be shown on broadcast TV, online media, and SKY social networks.
The project ‘We have fun... Together?’ is inspired in real stories and will show, until the end of the year, everyday situations in the lives of a couple who has been separated by the quarantine. Recorded in the standard of the group’s skits – shot at the homes of each actor and in a format that is completely adapted to the pandemic – the initiative reflects the changes in the company’s communication strategy, which has been working with a new positioning statement since February: “SKY. We have fun together.
view more - Creative
Agency
Agency: FCB Brasil
Client
Client: SKY
FCB
Strategy, creative, and production: FCB Brasil - Amanda Fonseca, Anna Martha, Bruna Zeferino, Cristina Omura, Elton Longhi, Fabio Freitas, Fábio Simões, Fernanda Geraldini, Gian Abramo, Guilherme Manzi, Mariana Bedeschi, Marina Izaac, Mario Morais, Mônica Oliveira, Murillo Moretti, Pedro Ramos, Priscilla Altoé, Rafael Martins, Rayza Soares, Renata D’avilla, Renata Reigota, Ricardo Fraser, Ricardo John, Sheila Rodriguez, Thiago Iusim, Victor Barbuto.
Client approval: Gustavo Fonseca, Alexander Rocco, Claudia Benvenuti, Mariana Costa, Luciana Maru, Giovanna Antoniolli.
JUNTOS E SEPARADOS (SKY)
Sérgio: FABIO PORCHAT
Duda: NOEMIA OLIVEIRA
Script: FABIO PORCHAT
Director: VINI VIDELA
Director of Photography: GUI MACHADO
Assistant Directors: BIANCA FROSSARD, LAÍS BARRETO
Script Coordinator: MARCIA ZANELATTO
Script Assistant: PEDRO UCHOA
Executive Producer: NIARA D’ÁVILA
Production Management: RAPHAELA VIEIRA
Executive Coordinator: BETA BORGES
Production Coordinator: NINA RIVIELLO, MAÑHANA LABORDA
Production: DUDA CARTOLANO
Production Assistants: JÉSSICA BRANDÃO, BARBARA FUENTES
Production Intern: CLÉO WELLER
Video Operator: BRUNO BAKETA
Art Director: DIEGO ZIMERMANN
Art Producer: ANDRÉ LIMA
Art Assistant: NAIRA FERNANDES
Wardrobe: MACELA DOMINGOS
Wardrobe Assistant: BIA DOMINGOS
Post-production Coordinator: ARTHUR TIBAU
Editing Assistant: JULIANA CORRÊA, JULIA GOMES, GISELE BARRETO
Sound Editing: OVERLOUD ESTÚDIO
Design: ARTHUR SANTIAGO
Design Assistant: JONATAS DINIZ
CEO: CHRISTIAN RÔÇAS (Crocas)
General Production Director: MIRELA GIRARDI
Project Management: MARIO MENDES
Creative Directors: TIM PERISSÉ
Strategic Planning: FABÍOLA GOELLNER
Strategic Planning Assistant: PAULA PONTES
Client Services: AMANDA MOREIRA
Business Director: BRUNO GOMES
Business Executive: LICA REPETTO
Digital Management: AFFONSO NETO
Creative Planning: NATALIA WEBER
Social Media Assistants: GABRIELA GETIRANA, MATHEUS MAD
Image Production: BLACK BIRD PRODUÇÕES
Executive Producer: RICARDO MELO OLIVEIRA
Production Director: VERONICA OLIVEIRA DE MENEZES
Production: FERNANDA COELHO
Director: VINI VIDELA
Director of Photography: VINICIUS BRUM
Assistant Director: DANIEL LENTINI
Art Director: FERNANDA TEIXEIRA
Genres: Dialogue, Comedy, People
Categories: Utilities, Cable / Satellite TV
FCB Brasil, Mon, 23 Nov 2020 14:55:51 GMT
