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Three & W+K Unleash a Host of Wacky 0800 Numbers

Creative 12.6k Add to collection

A singing dictionary, a 24hr compliment line, a nicknaming service and more

Three & W+K Unleash a Host of Wacky 0800 Numbers

Mobile provider Three is helping to spread the spirit of silly to its customers with its latest push to make 0800 numbers free on 24 month plans. To celebrate the weirder reaches of the telephonic landscape, Wieden + Kennedy London has devised a raft of time-wasting 0800 numbers that Three users can enjoy to their heart’s content.

The campaign pushes off with a choral masterpiece directed by Gorgeous’ Chris Palmer. ‘Random Word’ showcases the ‘Singing Dictionary’ phone line in which users can hear any word in the dictionary belted out by an 80-strong choir. The spot sees the ensemble enjoying the acoustics of an underground lakeside.

But the fun doesn’t stop there. Procrastinators can also enjoy a range of new 0800 numbers including: The Lullaby Line, the Sympathy Service, the Time Wasting Line, the Nicknaming Service and the 24hr Compliment Line. Each line comes with its own colourful animation courtesy of BlinkInk’s Layzell Bros. 

The new spot follows the recent #SingItKitty campaign and of course last year’s Dancing Pony – all of which embrace the power of sharing silly stuff.

Try the lines out yourself here:

The Singing Dictionary – 0800 808 5883

The Time Wasting Line – 0800 808 5730

The Nicknaming Service – 0800 011 9763

The 24 Hour Compliment Line – 0800 808 5602

The Sympathy Service – 0800 808 5191

The 24 Hour Lullaby Line – 0800 011 9865








CLIENT Three

PROJECT NAME: 0800 Fun Numbers

W+K LONDON

Creative Directors:  Larry Seftel and David Day

Copywriter:  Becca Pottinger

Art Director : Sam McCluskey

Producer : James Guy

Group Account Director : Helen Foulder

Account Director : Nick Owen

Executive Creative Directors : Tony Davidson / Kim Papworth


PRODUCTION

Production Company : Gorgeous

Director:  Chris Palmer

Producer:  Emma Butterworth

Director of Photography : Jan Velicky

EDITORIAL 

Editorial Company : The Quarry

Editor : Paul Watts


VFX

VFX Company:  Tom Sparks

Flame Artist:  Tom Sparks

Telecine:  Seamus @ The Mill


MUSIC + SOUND DESIGN

Composer : Antony Genn

Sound Designer : Anthony Moore @ Factory

Mix Company : Factory

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Genres: Animation, Music performance, Comedy

Categories: Phones, Consumer Electronics

Wieden+Kennedy London, Thu, 20 Mar 2014 14:15:17 GMT