The teams at Ogilvy CommonHealth Paris have won the European Commission’s competition to create a video that will form part of the Commission’s campaign to combat violence against women. The European Commission invited young professionals and students to enter a competition to write and create an awareness-raising video targeting bystanders of violence. Agnes Mastikian and Thibault Ludwig, art directors from Ogilvy CommonHealth in Paris won the award with their video “Three Wise Monkeys” announced at a ceremony in Brussels last week.
Anne-Claire Sanz, executive director at Ogilvy CommonHealth, comments: “The European Commission estimates that a staggering 1 out of 3 women across Europe have experienced violence. We wanted to use the pain experienced by social bystanders who see this violence to push against this alarming statistic and help to lower the levels of violence against women. From an agency perspective, our strongest weapon is our creativity, and our creativity gave us the concept for our video ‘Three wise monkeys’. We’re passionate about this issue and are delighted to join the movement and raise awareness of this worthy cause.”
The three wise monkeys creative idea focuses on the bystanders’ isolation and their never-ending inner conflict due to their silence. The video conveys an understanding of the stress and mental anxiety that being close to these every day offences causes.
Commissioner for Justice, Consumers and Gender Equality Věra Jourová says: “Violence against women doesn't belong to Europe and we all have a role to play to address it. I am glad the campaign is also supporting the training of police officers, social workers and lawyers amongst others. Women victims of violence can only be truly protected if all relevant actors are on board.”