Three Uplifting Films By BBDO Show The Wonders Of Technology

GE and BBDO New York has launched a series of two-minute films designed to demonstrate how GE technology helps make new things possible for people around the world.

Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference.  For example, in Japan, transporting “a hospital you can hold in your hand” via jet ski; in China, “helping a young soccer fan take his first flight;” and in Scotland, showing how “the moon helps power Scottish Islands.”  

The films are running online in GE markets all around the world, and further stories will be rolled out throughout the year.  

Credits

Titles: “Kumiko's First Ultrasound", "Zeng's First Flight", "Moon Power in Scotland"

Agency: BBDO New York

Client: GE 

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Michael Aimette 

Senior Creative Director: Chris Lisick

Group Director of Content Production: Anthony Nelson

Producer: George Sholley

Associate Creative Director: Judd Counsell

Associate Creative Director: Lance Vining

Head of Music Production: Rani Vaz

Worldwide Senior Account Director: Emma Armstrong 

Account Director: Katie Hankinson 

Account Manager: Tessa Cosenza

Assistant Account Executive: Joslyn Dunn

Production Company: Greenpoint Pictures

Director: The Hudson Dusters

Director of Photography: Logan Roos

Executive Producer: Tatiana Rudzinski

Line Producer: Luke Stevens

Music House:The Music Bed

Edit House: Greenpoint Pictures

Editor "Moon Power in Scotland": Logan Roos

Editor "Zeng's First Flight": Philip Knowlton

Editor "Kumiko's First Ultrasound": Philip Knowlton

Visual Effects House: Greenpoint Pictures

Audio/Sound Design Agency: One Thousand Birds