GE and BBDO New York has launched a series of two-minute films designed to demonstrate how GE technology helps make new things possible for people around the world.
Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. For example, in Japan, transporting “a hospital you can hold in your hand” via jet ski; in China, “helping a young soccer fan take his first flight;” and in Scotland, showing how “the moon helps power Scottish Islands.”
The films are running online in GE markets all around the world, and further stories will be rolled out throughout the year.
Credits
Titles: “Kumiko's First Ultrasound", "Zeng's First Flight", "Moon Power in Scotland"
Agency: BBDO New York
Client: GE
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Michael Aimette
Senior Creative Director: Chris Lisick
Group Director of Content Production: Anthony Nelson
Producer: George Sholley
Associate Creative Director: Judd Counsell
Associate Creative Director: Lance Vining
Head of Music Production: Rani Vaz
Worldwide Senior Account Director: Emma Armstrong
Account Director: Katie Hankinson
Account Manager: Tessa Cosenza
Assistant Account Executive: Joslyn Dunn
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Logan Roos
Executive Producer: Tatiana Rudzinski
Line Producer: Luke Stevens
Music House:The Music Bed
Edit House: Greenpoint Pictures
Editor "Moon Power in Scotland": Logan Roos
Editor "Zeng's First Flight": Philip Knowlton
Editor "Kumiko's First Ultrasound": Philip Knowlton
Visual Effects House: Greenpoint Pictures
Audio/Sound Design Agency: One Thousand Birds