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'Three Lions' Gets Rewritten as 'Three Lionesses' for Lucozade's World Cup Campaign

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Baddiel and Skinner’s classic is rewritten in support of England Lionesses with Grey London

'Three Lions' Gets Rewritten as 'Three Lionesses' for Lucozade's World Cup Campaign
England’s most famous football song, ‘Three Lions,’ has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport and Grey London have reworked the original song as part of its campaign to inspire support for the Lionesses this summer. The iconic sports drink is also offering women to try football by giving away 90,000 minutes of free pitch time nationwide through Powerleague and Goals football centres.

Names included in the original ‘Three Lions’ such as Gary Lineker, Nobby Stiles and Bobby Moore have been replaced by Lionesses Steph Houghton OBE, Jordan Nobbs (Nobbsy) and Jade Moore in an effort to make the women as much household names as their male counterparts.

Special permission has been granted by Baddiel and Skinner to re-record the 1996 original, which is being used as the soundtrack to Lucozade Sport’s new advert that tells the story of women footballers overcoming prejudices to make it to the international stage.

The fresh-look lyrics feature the lines “Same pride. Same meaning…Never stopped us dreaming” and “we still see that tackle by Moore, And when Nikita scored, Stephy’s belting the ball, And Nobbsy dancing” in support of the team.

Claire Keaveny, head of marketing at Lucozade Sport, comments: “Arguably ‘Three Lions’ is the most iconic England song so we’re proud to be able to give it a Lionesses twist in support of the team and the women’s game in general. Our aim is to stir up support for the Lionesses, but also inspire a generation to get moving and try football.”

Jordan Nobbs, an England Lioness with 53 caps, comments: “I know the players love the ‘Three Lionesses’ track and I hope it inspires the team to World Cup glory. This is an incredible time for women’s football as awareness and popularity continues to grow and initiatives such as the 90,000 free minutes make it easier than ever for more women to give football a go.”

Vicki Maguire, chief creative officer at Grey London, said: “My heart bursts with pride every team I see our women footballers on the pitch. Capturing their passion and combining it with such an iconic song has resulted in a campaign I couldn’t love more.”

Check out the full lyrics below: 

It’s coming home
It’s coming
Football’s coming home

Everyone seems to know the score
They’ve said it all before
They just know
They’re so sure.

That we don’t have the skill in their eyes
Well we’re tired of the lies

Cause we all play for 3 lions on a shirt.

Same pride. Same meaning.
And all those years of hurt.

Never stopped us dreaming.

So many jokes, so many sneers
And all those… well done girls.
Wear you down, through the years.

But we still see that tackle by Moore
And when Nikita scored
Stephy belting the ball
And Nobbsy dancing.

Football’s coming home.
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Advertiser: Lucozade Sport

Head of Marketing: Claire Keaveny

Senior Brand Manager: Liam Angel

Brand Manager: Georgie Crook

Strategic Partnerships Lead: Matt Riches

Post Production / VFX

2D Artist: CJ Gaikwad, Adam Woolrich

2D Lead: Alex Grey

3D Artist: Jeffery Edo-Benson, Jake cross , Matthieu Druaud

Colourist: Luke Morrison

Post Production Company: Electric Theatre Collective

Producer: Alasdair Patrick

VFX Supervisor: Dean Robinson

Production Company

Director: Jack Driscoll

Production Company: Academy Film

Creative Agency

Creative Agency: Grey London

Creative Director: Sam Daly, Rob Greaves

Copywriter: Matt Tassel

Art Director: Marc Owens

Planner: Antonia Tam

Agency Producer: Thea Evely, Talou Sabbah

Managing Partner: Agi Varanyi, Ross Farquhar

Account Director: Max Arkell

Account Manager: Becky Devereux-Pile


Music Supervisor: Wake The Town

Genres: People, Storytelling

Categories: Energy Drinks, Soft Drinks

Grey, Tue, 28 May 2019 17:07:46 GMT