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Three-Legged Dog Highlights How Animal-Friendly These Sweets Are

Creative 384 Add to collection
Adorable campaign was created by antoni Jellyhouse and directed by Crystal Moselle
Three-Legged Dog Highlights How Animal-Friendly These Sweets Are
Katjes, one of the biggest German sweet manufacturers, has launched an ad to put a spotlight on its vegetarian gummy sweets.

The claim is that “every life is precious“ and the spot features a girl who owns a three-legged dog, showing us that we can happily eat only vegetarian, gelatin-free sweets, which all Katjes products are (in contrast to most manufacturers of gummy bears and other chewy sweets, who use pig and cow gelatin).

The campaign was created by antoni Jellyhouse, antoni’s tailormade agency for the brand, who previously broke a taboo by featuring a woman breastfeeding in an ad.
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Post Production / VFX

Post Production Company: Slaughterhouse GmbH

Production Company

Production Company: Anorak Film

Director: Crystal Moselle

DOP: Kevin Hayden

Executive Producer: Catherine Baikousis

Producer: Björn Krüger


Music Company: BUTTER Music + Sound GmbH


Photographer: Johanna Dauphin


Editor: Toni Froschhammer

Creative Agency

Creative Agency: antoni Jellyhouse

Art Director: Pedro Americo

Executive Creative Director: Martin Pross

Producer: Maks Chiechanowski

Account Director: Amelie Harich

Genres: People

Categories: Food, Confectionery

antoni GmbH, Wed, 09 Jan 2019 12:30:02 GMT