Three Ireland Tops Chart with Third Instalment of 'Made by Music'
Three Ireland launches the third music video in the ‘Made by Music’ series which was created by Ireland's most creatively-awarded advertising agency Boys + Girls as part of a five year music sponsorships strategy for the telecoms brand.
Championing emerging Irish music talent and celebrating the power of music to connect people, Three Ireland has teamed up with DJ, composer, multi-instrumentalist and big band leader Kormac
for the latest instalment in the integrated #MadeByMusic campaign for his new single ‘New Day’ feat. Jack O’Rourke.
The emotive film follows the story of a young man from Soweto, one of South Africa’s largest townships, and his friends, showcasing the power of music to connect people and empower them to challenge the status quo.
Shot in Zimbabwe, the music video was directed by renowned filmmaker, William Armstrong, who won Cannes Lion Young Director Award in 2012.
Originally from Gaborone, Botswana, William Armstrong was inspired by local South African youth culture and added: “I wanted to be true to the characters and explore how they express themselves. Made by Music is an incredible initiative and I really take my hat off to Three for having the belief to get behind storytelling like this and commission the project that might become part of popular culture.”
Aislinn O’Connor, Head of Brand & Marketing Communications at Three Ireland said: “We are really excited to have created this unique initiative which supports local artists and also showcases some of the high standard of Irish talent across different genres of music. Collaborating with the creative team, film makers and music artists has produced something really special that we hope our customers will enjoy. As part of our brand philosophy, we are committed to providing an innovative connected music experience enabling our customers to truly make it count.”
As part of the new platform, Boys + Girls defined the brand’s role in its sponsorships; 'to celebrate the human connections made by music'. The 'Made by Music' campaign is the first iteration of the platform.
Speaking about the #MadeByMusic campaign, Rory Hamilton, partner and executive creative director, Boys + Girls said: “We wanted to create a piece of work that was fresh and invigorating, reflecting Three’s deep knowledge, commitment and passion for the thriving Irish music scene. By partnering with distinctive new talent, Three has given each artist an unrivalled platform from which to launch an even bigger future in the music business. As an agency, we’re very pleased to have played a part in that story.”
The campaign has resulted in the three acts working together on a unique, collaborative version of Saint Sister’s ‘Causing Trouble'that was recorded live and played on the Irish radio station, 2fm (August 8th, 2018) bringing the campaign, which celebrates connections made by music, full circle. The recording has enjoyed repeat plays since. The acts will collaborate at Ireland’s biggest music festival, Electric Picnic, appearing at the #MadeByMusic Base, an experiential stage created by Three, in September.
Three is already well known for its involvement and support of the music industry in Ireland. Earlier this year it was announced that the brand would retain the naming right to the iconic 3Arena and will continue to sponsor of Ireland's most popular festivals, Longitude and Electric Picnic.
CAMPAIGN CREDITS (Jafaris)
Client: Three Ireland
Head of Brand and Marketing: Aislinn O'Connor
Digital Marketing Manager: Cian McDonagh
Marketing Campaign Manager: AnnMarie O'Brien
Agency: Boys + Girls
Executive Creative Director: Rory Hamilton
Group Account Director: Pat Stephenson
Creative Director: Kris Clarkin
Art Director: Bex McNally
Copywriter: Avril Delaney
Senior Strategic Planner: Chloe Hanratty
Senior Account Director: Clare Kerlin
Senior Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Head of Production: Derek Doyle
Producer: Keeva Bolger
Head of Design: Barry Smith
Motion Designer & Animator: Patrick Horan
Production Company: Antidote
Executive Producer: Andrew Freedman
Production Coordinator: Paula Stewart
Director: Shane Griffin
EP (Los York): Garrett Braren
Line Producer: Nicolas Santa
Coordinator: Brandon Figueroa
DP: Milos Jacimovic
Stylist: Regina Tillar
Hair/Makeup: Kamala Johnson
Post Production: Los York
Color: Kath Raisch, Company 3
Cast: Siera Oliver & Jovel Roystan
Music Details
Jafaris - ‘If You Love Me'
https://www.youtube.com/watch?v=aIFwoCNm9Sc
‘If You Love Me’ performed by Jafaris.
Written by Jafaris, with Marcin Ciszczon, and Chris Bubenzer at Diffusion Lab.
Management: Ivan Klucka / Diffusion Lab.
Artist Marketing, Creative Director: Stephanie Naughter / Diffusion Lab
Artist PR (Ireland): Ismay Bourke PR.
Music Consultant & Talent Management for #MadeByMusic: John McCallion
CAMPAIGN CREDITS (Saint Sister)
Client: Three Ireland
Head of Brand and Marketing: Aislinn O'Connor
Digital Marketing Manager: Cian McDonagh
Marketing Campaign Manager: AnnMarie O'Brien
Agency: Boys + Girls
Executive Creative Director: Rory Hamilton
Group Account Director: Pat Stephenson
Creative Director: Kris Clarkin
Art Director: Bex McNally
Copywriter: Avril Delaney
Senior Strategic Planner: Chloe Hanratty
Senior Account Director: Clare Kerlin
Senior Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Head of Production: Derek Doyle
Producer: Keeva Bolger
Head of Design: Barry Smith
Motion Designer & Animator: Patrick Horan
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: Brendan Canty
Production Manager: Paula Stewart
DP: Colm Hogan
Steadicam Operator: Roman Bugovskiy
Choreographer: Aoife McAtamney
Production Designer: Anna Rackard & Jeannie O’ Brien
Stylist: Sarah Flanagan
Hair/Makeup: Debbie McDonald
Editor: Brendan Canty
Post Production: Windmill Lane
Color: Matt Branton @ Windmill Lane
Cast: Sarah McCormack, Isaac McGuinness
Music Details
Saint Sister - ‘Causing Trouble’ Video
https://www.youtube.com/watch?v=7laAMOfl5b0
Saint Sister are Gemma Doherty & Morgan MacIntyre.
Management: Conor Cusack at ie:music.
Artist Marketing: Stephen O’Reilly at ie:music
Artist PR (Ireland): Liza Geddes at Recode.
Music Consultant & Talent Management for #MadeByMusic: John McCallion
CAMPAIGN CREDITS (Kormac)
Client: Three Ireland
Head of Brand and Marketing: Aislinn O'Connor
Digital Marketing Manager: Cian McDonagh
Marketing Campaign Manager: AnnMarie O'Brien
Agency: Boys + Girls
Executive Creative Director: Rory Hamilton
Group Account Director: Pat Stephenson
Creative Director: Kris Clarkin
Art Director: Bex McNally
Copywriter: Avril Delaney
Senior Strategic Planner: Chloe Hanratty
Senior Account Director: Clare Kerlin
Senior Account Manager: Andrea Dalton Doran
Account Executive: Jelena Stancevic
Head of Production: Derek Doyle
Producer: Keeva Bolger
Head of Design: Barry Smith
Motion Designer & Animator: Patrick Horan
Production Company: Antidote
Executive Producer: Andrew Freedman
Director: William Armstrong
Production Coordinator: Paula Stewart
Line Producer Zimbabwe: Lesley-Anne Mulder
Production Manager Zimbabwe: Carine Tredgold
DP: Katelin Arizmendi
Offline edit facilities: Witehouse Post London
Editor: Stephen Dunne
Sound Design: Gavin Little
Post Production: Windmill Lane
Color: Matt Branton @ Windmill Lane
Cast: Tatenda Thom, Roy Kaseke,Tapiwa Tadiyosi
Filmed on Location in Zimbabwe
Music Details
Kormac - ’New Day’ Feat. Jack O’Rourke
https://www.youtube.com/watch?v=o3HvNnKg9fA
‘New Day’ performed and written by Kormac and Jack O’Rourke.
Management: Joe Clarke at CWB.
Music Consultant & Talent Management for #MadeByMusic: John McCallion
