Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Three Ireland Tops Chart with Third Instalment of 'Made by Music'

Creative 366 Add to collection

Campaign by Boys + Girls supports the ambitions of three emerging Irish music talents – Jafaris, Saint Sister and Kormac

Three Ireland Tops Chart with Third Instalment of 'Made by Music'

Three Ireland launches the third music video in the ‘Made by Music’ series which was created by Ireland's most creatively-awarded advertising agency Boys + Girls as part of a five year music sponsorships strategy for the telecoms brand.

Championing emerging Irish music talent and celebrating the power of music to connect people, Three Ireland has teamed up with DJ, composer, multi-instrumentalist and big band leader Kormac

for the latest instalment in the integrated #MadeByMusic campaign for his new single ‘New Day’ feat. Jack O’Rourke.

The emotive film follows the story of a young man from Soweto, one of South Africa’s largest townships, and his friends, showcasing the power of music to connect people and empower them to challenge the status quo.

Shot in Zimbabwe, the music video was directed by renowned filmmaker, William Armstrong, who won Cannes Lion Young Director Award in 2012. 

Originally from Gaborone, Botswana, William Armstrong was inspired by local South African youth culture and added: “I wanted to be true to the characters and explore how they express themselves. Made by Music is an incredible initiative and I really take my hat off to Three for having the belief to get behind storytelling like this and commission the project that might become part of popular culture.”

Aislinn O’Connor, Head of Brand & Marketing Communications at Three Ireland said: “We are really excited to have created this unique initiative which supports local artists and also showcases some of the high standard of Irish talent across different genres of music. Collaborating with the creative team, film makers and music artists has produced something really special that we hope our customers will enjoy. As part of our brand philosophy, we are committed to providing an innovative connected music experience enabling our customers to truly make it count.”

As part of the new platform, Boys + Girls defined the brand’s role in its sponsorships; 'to celebrate the human connections made by music'. The 'Made by Music' campaign is the first iteration of the platform.

Speaking about the #MadeByMusic campaign, Rory Hamilton, partner and executive creative director, Boys + Girls said: “We wanted to create a piece of work that was fresh and invigorating, reflecting Three’s deep knowledge, commitment and passion for the thriving Irish music scene. By partnering with distinctive new talent, Three has given each artist an unrivalled platform from which to launch an even bigger future in the music business. As an agency, we’re very pleased to have played a part in that story.”

The campaign has resulted in the three acts working together on a unique, collaborative version of Saint Sister’s ‘Causing Trouble'that was recorded live and played on the Irish radio station, 2fm (August 8th, 2018) bringing the campaign, which celebrates connections made by music, full circle. The recording has enjoyed repeat plays since. The acts will collaborate at Ireland’s biggest music festival, Electric Picnic, appearing at the #MadeByMusic Base, an experiential stage created by Three, in September.

Three is already well known for its involvement and support of the music industry in Ireland. Earlier this year it was announced that the brand would retain the naming right to the iconic 3Arena and will continue to sponsor of Ireland's most popular festivals, Longitude and Electric Picnic.


CAMPAIGN CREDITS (Jafaris)

Client: Three Ireland

Head of Brand and Marketing: Aislinn O'Connor

Digital Marketing Manager: Cian McDonagh

Marketing Campaign Manager: AnnMarie O'Brien

Agency: Boys + Girls

Executive Creative Director: Rory Hamilton

Group Account Director: Pat Stephenson

Creative Director: Kris Clarkin

Art Director: Bex McNally

Copywriter: Avril Delaney

Senior Strategic Planner: Chloe Hanratty

Senior Account Director: Clare Kerlin

Senior Account Manager: Andrea Dalton Doran

Account Executive: Jelena Stancevic

Head of Production: Derek Doyle

Producer: Keeva Bolger

Head of Design: Barry Smith

Motion Designer & Animator: Patrick Horan 

Production Company: Antidote

Executive Producer: Andrew Freedman

Production Coordinator: Paula Stewart

Director: Shane Griffin

EP (Los York): Garrett Braren

Line Producer: Nicolas Santa

Coordinator: Brandon Figueroa

DP: Milos Jacimovic

Stylist: Regina Tillar

Hair/Makeup: Kamala Johnson

Post Production: Los York

Color: Kath Raisch, Company 3

Cast: Siera Oliver & Jovel Roystan

Music Details

Jafaris - ‘If You Love Me'

https://www.youtube.com/watch?v=aIFwoCNm9Sc

‘If You Love Me’ performed by Jafaris.

Written by Jafaris, with Marcin Ciszczon, and Chris Bubenzer at Diffusion Lab. 

Management: Ivan Klucka / Diffusion Lab.

Artist Marketing, Creative Director: Stephanie Naughter / Diffusion Lab 

Artist PR (Ireland): Ismay Bourke PR.

Music Consultant & Talent Management for #MadeByMusic: John McCallion

CAMPAIGN CREDITS (Saint Sister)

Client: Three Ireland

Head of Brand and Marketing: Aislinn O'Connor

Digital Marketing Manager: Cian McDonagh

Marketing Campaign Manager: AnnMarie O'Brien

Agency: Boys + Girls

Executive Creative Director: Rory Hamilton

Group Account Director: Pat Stephenson

Creative Director: Kris Clarkin

Art Director: Bex McNally

Copywriter: Avril Delaney

Senior Strategic Planner: Chloe Hanratty

Senior Account Director: Clare Kerlin

Senior Account Manager: Andrea Dalton Doran

Account Executive: Jelena Stancevic

Head of Production: Derek Doyle

Producer: Keeva Bolger

Head of Design: Barry Smith

Motion Designer & Animator: Patrick Horan 

Production Company: Antidote

Executive Producer: Andrew Freedman

Director: Brendan Canty

Production Manager: Paula Stewart

DP: Colm Hogan

Steadicam Operator: Roman Bugovskiy

Choreographer: Aoife McAtamney

Production Designer: Anna Rackard & Jeannie O’ Brien

Stylist: Sarah Flanagan

Hair/Makeup: Debbie McDonald

Editor: Brendan Canty

Post Production: Windmill Lane

Color: Matt Branton @ Windmill Lane

Cast: Sarah McCormack, Isaac McGuinness

Music Details

Saint Sister - ‘Causing Trouble’ Video 

https://www.youtube.com/watch?v=7laAMOfl5b0

Saint Sister are Gemma Doherty & Morgan MacIntyre.

Management: Conor Cusack at ie:music.

Artist Marketing: Stephen O’Reilly at ie:music

Artist PR (Ireland): Liza Geddes at Recode.

Music Consultant & Talent Management for #MadeByMusic: John McCallion

CAMPAIGN CREDITS (Kormac)

Client: Three Ireland

Head of Brand and Marketing: Aislinn O'Connor

Digital Marketing Manager: Cian McDonagh

Marketing Campaign Manager: AnnMarie O'Brien

Agency: Boys + Girls

Executive Creative Director: Rory Hamilton

Group Account Director: Pat Stephenson

Creative Director: Kris Clarkin

Art Director: Bex McNally

Copywriter: Avril Delaney

Senior Strategic Planner: Chloe Hanratty

Senior Account Director: Clare Kerlin

Senior Account Manager: Andrea Dalton Doran

Account Executive: Jelena Stancevic

Head of Production: Derek Doyle

Producer: Keeva Bolger

Head of Design: Barry Smith

Motion Designer & Animator: Patrick Horan 

Production Company: Antidote

Executive Producer: Andrew Freedman

Director: William Armstrong

Production Coordinator: Paula Stewart

Line Producer Zimbabwe: Lesley-Anne Mulder

Production Manager Zimbabwe: Carine Tredgold

DP: Katelin Arizmendi

Offline edit facilities: Witehouse Post London

Editor: Stephen Dunne

Sound Design: Gavin Little

Post Production: Windmill Lane

Color: Matt Branton @ Windmill Lane

Cast: Tatenda Thom, Roy Kaseke,Tapiwa Tadiyosi 

Filmed on Location in Zimbabwe

Music Details

Kormac - ’New Day’ Feat. Jack O’Rourke

https://www.youtube.com/watch?v=o3HvNnKg9fA

‘New Day’ performed and written by Kormac and Jack O’Rourke.

Management: Joe Clarke at CWB.

Music Consultant & Talent Management for #MadeByMusic: John McCallion

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Categories: Utilities, Mobile Network

Boys+Girls, Mon, 03 Sep 2018 13:16:01 GMT