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Three Ireland Encourages Festive Family Fun with New iPhone X-Powered ‘GrAnimojis’ Campaign

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Two minute festive film created by Boys and Girl promotes 'GrAnimojis', a new iPhone app that connects grandparents and their grandkids using Apple’s new Animojis

Three Ireland Encourages Festive Family Fun with New iPhone X-Powered ‘GrAnimojis’ Campaign
Three Ireland have launched their new Christmas ‘GrAnimojis’ campaign featuring new Apple iPhone X technology

“With the Apple iPhone X topping lots of Christmas wish lists, what better time for us to use its new technology than in our latest festive themed campaign for Three Ireland?” That’s according to Rory Hamilton, partner and Executive Creative Director at international award winning Dublin based creative agency Boys and Girls (

He’s talking about “GrAnimojis”, the new Three Ireland campaign that sees grandparents and their grandkids sending hilarious Christmas messages using Apple’s new Animojis.
This funny and sweet festive 2-minute film has just launched across social media features real grannies, granddads and grandchildren experimenting with the new technology, which uses the iPhone X's true depth camera to track thousands of data points, in real-time, and transform people's faces into pandas, unicorns and....poos.

Created as part of Three’s ‘Make it count’ campaign, the piece demonstrates how even the most complex and silly technology can bring people together in a meaningful way. And there's no more important time of the year to do that than Christmas-time. 

Clients: Three Ireland
Aislinn O'Connor, Head of Brand & Marketing Communications
Cian McDonagh, Digital Marketing Manager
Dearbhla Hayes, Marketing Manager
Clare Aughney, Marketing Specialist

Creative Agency: Boys & Girls 
Executive Creative Director: Rory Hamilton
Senior Art Director: Udi Ovadia 
Senior Copywriter:  Kris Clarkin
Agency Producer: Sarah Chadwick
Group Account Director: Pat Stephenson 
Account Director: Clare Kerlin
Account Manager: Andrea Dalton Doran  
Account Executive: Jelena Stancevic
Senior Strategic Planner: Chloe Hanratty
Creative Interns: Georgia Murphy & Finn Mullan 
Director: Ian Power 
Production Company: Rocket Science
DOP: Miguel Angel
Sound: No 4
Edit: Rob Hegarty
Grade: Gary Curran- Outer Limits
Flame: Rory Gavin- Outer Limits
Christmas Animojis Film
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Boys+Girls, Wed, 13 Dec 2017 13:47:24 GMT