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Three Ireland Connects Loved Ones in Magical Spot from Boys+Girls

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The Sweetshop’s Mark Albiston reunites with Dublin-based agency for this latest instalment of Three’s ‘Make it count’ campaign

Three Ireland Connects Loved Ones in Magical Spot from Boys+Girls

'Be together even when you can’t' is the message behind Three Ireland’s latest TV commercial. The spot builds on Three’s ‘Make it count’ brand campaign and once again features loved ones who can’t physically be together, connecting via Three’s Network. Set against the backdrop of Ireland’s rental crisis, this commercial tells the story of a young couple (who can’t afford to move out of their childhood bedrooms), building a new life together by WhatsApp.

Aislinn O’Connor, head of brand & marketing communications at Three Ireland said: “We’re delighted to announce that our network now boasts an amazing 97% 4G population coverage across the Republic of Ireland. This new brand film is a celebration of our network strength and our unique All You Can Eat Data offering.”

Titled ‘Bedroom’, it launched on TV, cinema and VOD on Wednesday, 26th December. The 60-second spot (supported by 40 and 20-second cutdowns) was directed by The Sweetshop’s Mark Albiston who has re-united with Boys+Girls for this latest instalment of Three’s ‘Make it count’ campaign.

Speaking about the commercial, Rory Hamilton, founder and executive creative director, Boys+Girls said: “We wanted to create a brand film that recognised the difficulties facing young people in Ireland, yet still had a sense of magic and hope. Three’s network enables people be together even when they can’t, which is a powerful benefit when many are struggling to find a place where they can call their own.”

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Client

Advertiser: Three

Production Company

Director: Mark Albiston

Music: Denis Kilty

Production Company: Sweetshop

Creative Agency

Creative Agency: Boys + Girls

Sound Designer: Denis Kilty

Genres: People, Storytelling

Categories: Smart watch, Consumer Electronics

Boys+Girls, Wed, 02 Jan 2019 15:31:58 GMT