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Three Directors Share Unique Visions for Jewellery Brand Tous

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CANADA directors team up with LOLA MullenLowe to show their own points of view of what the hundred year old jewellery brand means

Three Directors Share Unique Visions for Jewellery Brand Tous

CANDA and LOLA MullenLowe team up for new Tous jewellery campaign.

The campaign is made up of three different spots, created by three CANADA directors who have reinterpreted the essence of the hundred-year-old brand. It was presented in December as in audiovisual, digital and written media in all countries in which TOUS is present. The agency behind it is LOLA Mullenlowe.

The campaign. Three spots, three different points of view.

Each director has their own point of view and a unique tone of voice transcending the product itself.

MANSON's disruptive reinterpretation of TOUS essence comes with seven chakras animated by BLISS. It invites us on a stroll around Barcelona, where energy transforms everything.

NUR CASADEVALL's reinterpretation of it is showing what's behind the jewel. The title is Magic Nature. It offers up an electric, dreamlike journey in which the colour blue, water, light and music take us on a voyage in search of harmony.

BÀRBARA FARRÉ, with her unique and delicate visual style, gives us all the emotion of a true love story. The tile is 'Oursin' and it's all about spikes and passion.

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Tous – Turbochakras

Client: Tous

Agency: LOLA MullenLowe

Production Company: CANADA

Director: MANSON

Year: 2021

Animation: Bliss

Tous – Magic Nature

Client: Tous

Agency: LOLA MullenLowe

Production Company: CANADA

Director: Nur Casadevall

Year: 2021

Executive Producers: Victor Mata, Marta Argullós

Production Manager: Anna Salgado

1st AD: Laura Ruiz

DOP: Lucas Casanovas

Art Director: Virginia Sancho

Costume Designer: Cris Quer

Hair and Make Up: Ruben Marmol

FX: Raquel Pintado

PostProduction Coordinator: Marina M Campomanes, Javier Botella

Tous – Oursin

Client: Tous

Agency: LOLA MullenLowe

Production Company: CANADA

Director: Bàrbara Farré

Year: 2021

Executive Producers: Victor Mata, Marta Argullós

Production Manager: Anna Salgado

1st AD: Laura Ruiz

DOP: Lucas Casanovas

Art Director: Virginia Sancho

Costume Designer: Cris Quer

Hair and Makeup: Ruben Marmol

FX: Raquel Pintado

PostProduction Coordinator: Marina M Campomanes, Javier Botella

Genres: Animation, People

Categories: Jewellery, Clothing and Fashion

CANADA London, Fri, 07 Jan 2022 12:16:22 GMT